Essay about Billie Holiday - 918 Words

Billie was born to the name, Eleanora Fagan on April 7, 1915. She was born in Philadelphia but grew up in the Fells Point section of Baltimore. Her mother, was just 13 at the time of her birth; her father, was 15. Holidays teenage parents, Sadie Harris (aka Fagan) and probable father, Clarence Holiday, never married, and they did not live together for a long time. Clarence, a banjo and guitar player worked with Fletcher Hendersons band in the early 30s. He remains a shady figure who left his family. Clarence would often be away from home, and during the stay with Henderson, which lasted until 1932, the guitarist severed connections with the Fagans. Billie was an angry chile who lived a hard life. She was raped at the age of 10 soon†¦show more content†¦She was the starving musician, the jazz singer who did all she could to stay alive and still do what she loves. The dedication she displayed to jazz is not easy to explain. She was a perfectionist in her fashion, depending upo n her excellent ear, unique voice and honesty and love for people to keep her love alive. Billie Holiday spent 1934 moving up the rungs of the competitive New York bar scene. By early 1935, she made her debut at the Apollo Theater and appeared in a one-reeler film with Duke Ellington She made her first record with Benny Goodman. In 1935, she got her big breakthrough when she recorded four sides, which featured What a Little Moonlight Can Do, and Miss Brown to You. She made the songs classics because of her singing ability. Her voice-quality wasnt outstanding and her vocal range was limited, but she had an uncanny ability to breathe life into a song, using things like pauses and slurs -- which made the song become a story or an experience, rather than just a group of notes sang with a voice. During 1936, Holiday toured with groups led by Jimmie Lunceford and Fletcher Henderson, then went back to New York for several more recording sessions. In later January of 1937, she recorded several songs with a small group from one of Hammonds newest discoveries, Count Basies Orchestra. Tenor Lester Young, whod known Billie from previous engagements, and trumpeter Buck Clayton wereShow MoreRelated Billie Holiday Essay1129 Words   |  5 PagesBillie Holiday, whose real name is Eleanora Gough, was born in Philadelphia Pennsylvania in 1915. She grew up mostly in Baltimore and always loved jazz. Billie was born to very young parents. Her mother was thirteen when she was born and her father just fifteen. (www.numberonestars.com, 2010) Her father made his living as a jazz musician and later he left Billie’s mother. Billie was raised by her mother and grandparents. Billie was not a happy child and eventually left school at an early ageRead MoreEssay Billie Holiday1341 Words   |  6 PagesMany have the ability to reach and touch people’s souls through their amazing gifts. Although this art of turning notes and lyrics into emotional imagery may somewhat come natural, the audience must wonder where their influence comes from. For Billie Holiday, her career was highly influenced by personal experience, the effects of the Great Depression, and the racial challenges of African Americans during her time. The Great Depression was a major historical event that affected thousands of AmericansRead More Billie Holiday Essay examples2164 Words   |  9 PagesBillie Holiday Billie Holiday was born Eleanora Fagan on April 7, 1915 in Philadelphia, Pennsylvania, but spent most of her poverty stricken childhood in Baltimore. Lady Day, as she was named by Lester Young, had to overcome many tragedies in her lifetime and yet still became one of the most popular jazz-blues vocalists of all time.   Ã‚  Ã‚  Ã‚  Ã‚  Billies Parents, Sally Fagan and Clarence Holiday, were both born in Baltimore. They married as teens and soon Sally gave birth to Eleanora Fagan. ShortlyRead More The Voice of Billie Holiday Essay1498 Words   |  6 PagesThe Voice of Billie Holiday      Ã‚  Ã‚   A woman stands before you, and although she isnt a politician, she expresses her moving thoughts on issues that affect all Americans. Her voice isnt harsh or demanding in tone. Her stature is slender and traced in a shimmer of light that reflects from her dress. A southern magnolia is lying comfortably above her ear. She sings. She sings of incomprehension, of hate, and of a races pain. She sings low and confused. She sings as Our Lady of Sorrow(DavisRead MoreMost Influential Jazz Singer, Billie Holiday693 Words   |  3 PagesBillie Holiday The Harlem Renaissance was an African American cultural movement specifically in creative arts such as music and literature. Jazz represented the flavor and zest of African American culture in the 1920s-1940s. Billie Holiday had a great impact on the Harlem Renaissance because she was one of the most influential jazz singers of all time. She performed with other great jazz musicians such as Louis Armstrong, Teddy Wilson, Jo Jones, and Henry Allen. Her career as a jazz singer wasRead More Billie Holiday Essay example652 Words   |  3 Pages To understand the controversy that Billie presented one must first go to the root or source of such controversy and examine Billies childhood. Billie was born Eleanora Harris to her father Clarence Holiday and mother Sadie Fagan who were just fifteen and thirteen years old, respectively, at the time (A 91). Born between 1912 and 1915 in Baltimore, the date unsure, Billie grew up without her father, who moved away early on in her life. Billie and her mother used to fight a lot, when her motherRead MoreWomen s Influence On The Early Years Of Jazz1181 Words   |  5 Pagesrecording was in 1933, with John Hammond, Jack Teagarden and Benny Goodman (Bessie Smith†). Billie Holiday was born in Philadephia, Pennsylvania and raised in Baltimore, Maryland. Her father was guitarist Clarence Holiday who declined to acknowledge her as his daughter until she became famous. In her early years, she worked as a menial laborer and was even arrested for prostitution (Giddins et al. 2009). Holiday was a vocalist singing in clubs when John Hammond saw her performing. He invited her toRead MoreAnalysis Of The Poem The Blood On The Leaves By Abel Meeropol1509 Words   |  7 PagesAmerica, like Meeropol said in 1971. After Meeropol wrote this poem, he wanted to find an artist that could put the poem to music and really bring out it’s true meaning. In the end, he chose Billie Holiday to sing his poem. Billie Holiday, to this day is most famous for â€Å"her† song â€Å"Strange Fruit†. Billie Holiday really dug deep in order to pull the true emotion out of this poem in her singing. The song was first performed in 1939 at a night club in New York called Cafà © Society. â€Å"She was afraid to singRead MoreThe Music Of The 1930 S2203 Words   |  9 Pagesremembered today. Jazz music was highly popular in this time, and Billie Holiday was a famous jazz performer. She stood out from many other musicians because of her intense and passionate performances. Jazz arose from â€Å"unacceptable† segments of society, but quickly grew like wildfire. We often think of the 1930’s as the decade that jazz became civilized, and famous throughout popular culture through the wor k of pioneering artists like Billie Holiday. People did not own televisions or cable, so radio was theirRead MoreThe Blues, By Bessie Smith And Billie Holliday1744 Words   |  7 Pageswhen it first began. Blues music originated in plantations, where slaves sung, using it as a mental escape method from their oppression. Even though it started off in a simple way, it eventually turned into a serious entertainment. Bessie Smith and Billie Holliday, two well-known blues female singers, became hit sensations. Blues started in the South, long ago, when slavery was still socially accepted. Slaves were severely oppressed because they were legally bound to their masters. One way they found

What is the Purpose of the Daily News Free Essays

What is the purpose of the daily news? Many will answer and say that the news is there to inform the public, but is that really their purpose. Most of the news that is shown on television is shown in less than two to three-minute segments; a person cannot become informed on certain topics in that little amount of time. The three-minute segments of news that are displayed on television only give the viewer a watered down version of information from a biased point of view. We will write a custom essay sample on What is the Purpose of the Daily News? or any similar topic only for you Order Now When a person watches the news one can see that many of images shown are negative towards a certain subject. The viewer may not see it but the shocking or exciting images being displayed constantly on the daily news must have some greater purpose than to inform the viewer. The greater purpose is to provoke public interest and excitement; this provocation of public interest and excitement through the use of exciting or shocking images, stories, and language is called news sensationalism. Many people think they are being informed by the news but what they do not realize is that it is not always enlightening, as it should be, but it is instead very captivating. Through the use of sensationalism the news that is displayed on television everyday impacts and influences a person by showing them negative images, using â€Å"buzz† words, providing one-sided information, and by restricting boundaries of information. What types of images are displayed daily on the news? Tune into the news and the first image that are shown are images on something negative like murder, war, violence, and death. News stations display these types of negative images in order to acquire your attention. Negative images on the news grab people’s attention because they rarely happen in a person’s life. People are attracted to negative images of violence and death because they find them fascinating. These negative images are fascinating because many people have not experienced them first hand; there exists less violence and death now than in any other time in human history. Humans are creatures who have evolved over time from a civilization of violence and death to one that has become more sophisticated and educated. Therefore, when images of violence and death are displayed on television they show people a part of the human past that was more violent. This shows that humans have some type wickedness inside them because if they did not humans would not sit in front of their television watching news on people’s death. Now when horrible events occur in this world people can see it on the news, therefore, one can say that human beings have become desensitized to negative images because they are being shown constantly in a continual loop. Consequently, the negative images of violence and death may be showed on the news in order to remind humans of their violent past and to show that these events do occur in real life. In addition, the negative images help people manage with their current situations by showing them that their lives are not so bad and could be much worse. The continual loop of negative images reflects that society likes the negative because it reminds humans of their fascination for violence and helps people cope with their current situations. The news media use â€Å"buzz† words constantly in their news and headlines to capture a viewer’s attention in order to instill fear and make profit. â€Å"Buzz† words, according to the American Heritage Dictionary of the English Language, are type of words or phrases that usually sound important or technical and are used primarily to impress people without knowledge in a particular subject (â€Å"buzzword†). First off when a news station tries to grab the viewers attention they usually use the headline â€Å"We just got breaking news,† this phrase immediately captures a person’s attention because one does not know what to expect. After that phrase is said some type of â€Å"buzz† word usually follows it immediately because people will not know about the subject since it is breaking news. For example, when 9/11 occurred it was breaking news and president Bush followed right after the attack with a small speech. In that speech president Bush used the â€Å"buzz† words terrorism, bombing, and extremism because they sounded technical to the situation. President Bush’s words captured the people’s attention and impressed them so much that they were instilled with fear and eventually lead to the war in Iraq. Moreover, by obtaining people’s attention through the use of â€Å"buzz† words news stations draw more views, which in turn allows them to get higher ratings and make profit. News stations make profit by selling airtime to commercials, so a news station with a lot of viewers will make a great quantity of money. Therefore, â€Å"buzz† words are used more now than ever before because using them allows news stations to instill fear and gather more viewers which amounts to more profit. When people watch the news they tend to trust the information they are getting because many people are lazy to go searching for information on their own, as a result the news seems real and authentic but in reality the news merely provides biased information. The news provides one-sided information because it is in the news stations best interest to do so; being biased allows news stations to attract specific types of viewers. By attracting a specific type of viewer it allows news stations to push a distinct viewpoint. For example, Fox news is a conservative media outlet that attracts conservatives, while MSNBC is liberal media outlet that attracts liberals. They each have their different point of view but they cater to people who have the same view as them. Therefore, when people watch the news on one of these networks they shall only be informed on one side of the argument. This also shows something about the viewers; it shows that the viewers only watch specific news networks in order to reinforce their side of the argument. Every human has their own one-sided view when it comes to specific subjects, so in order to prove that their view is right to individuals they have to reinforce their biased view in some way and that way is through the news (Eveland). For example, when a person thinks of a Muslim they usually think of a person who is a terrorist and from the Middle East. Their belief on what a Muslim person is was reinforced by the news coverage on 9/11. This gave many people biased views on what type of people are terrorists; the news coverage gave Americans the false perception that all Muslim people must be terrorists that hail from the Middle East. Therefore, most of the biased views that come from the news can be attributed to the viewer’s self-centered ideology that they have to be right because the news intention is only to give viewers what they want to hear. In essence, the daily news that is shown is always biased because different media outlets want to attract and give specific viewers what they want. News stations have created restricted boundaries so that people don’t searching for information outside of them. One must first ask what are those restricted boundaries? These restricted boundaries are the information that is not shown to the public. National governments hold many secrets and if they were to be exposed by the news to the citizens many of them would feel betrayed. If people could not trust their government they would most likely rebel so in order to keep their trust the government works behind the scenes controlling what is shown on the news. Many governments do this by regulating the media through the use of money by either fining the news companies or allowing them to be tax exempt. Therefore the news can be used to keep people under control and manipulate them. For example, the media coverage on the 9/11 terrorist attacks was used to manipulate American citizens to go to war with Iraq even though Iraq had nothing do with it. President Bush’s administration manipulated â€Å"evidence† on the news so that he could get Americans citizens to agree with him to invade Iraq (Hutchinson). Everyone in America at that time was so focused on revenge that no one dared question the information that was provided on the news. At that time it was a restricted boundary to question whether the war in Iraq was just; everyone just assumed it was justifiable after what had happened. It was not until many years later that Americans went outside the restricted boundary to uncover the truth about why they had invaded Iraq. The news was and continues to be manipulated so that people never search for information outside of restricted boundaries because what they might find may not be what they were shown. The news original intention was to inform the public and provide accurate information. It has changed drastically through the use of news sensationalism. Negative images are now shown so constantly in a continual loop that humans have become attracted to them, which in turn, has helped people cope with their current living situations. â€Å"Buzz† words have also gone on the rise because they have enticed more viewers, which have helped news stations instill fear into people and make more profit. Information on the news has now become biased in order to cater to certain types of people because viewers now only want to reinforce that they are right and justified in their opinions. Restricted boundaries have also been created by the news so that viewers do not go searching for information outside of them because many people may find out that they have been manipulated in some way by the news that was presented to them. To sum it up, the daily news that is presented now is not what it used to be; it is now a tool used by media outlets to distort the truth. How to cite What is the Purpose of the Daily News?, Papers

Business Research Methods of Strategic Marketing

Question: Describe about the Business Research Methods of Strategic Marketing? Answer: Introduction In-house LTD cuisine is an Indian cuisine restaurant inside Heathrow airport. The business objectives were to provide the authentic food for people especially students and business persons. In-House Ltd Indian cuisine aims to provide the best quality food for its customers that includes different Indian dishes to the locals. The products are priced differently and affordably to the students and their quality satisfy the needs of the consumers. The staff also is well situated in the cuisine. The major part is that they do not receive any competition from the same genre. The operating style of In-House Ltd cuisine at Heathrow airport is simply traditional and the daily operations include cooking, serving, food preparation and staff would serve them very carefully. (Crosby, 1997) Aim of the project The major aim of this project is as follows: To determine the nature of the organization and to be the best restaurant inside the Heathrow airport is the major aim of this project. IN-house Ltd cuisine is inspired to achieve high sales of revenues and to increase the new opportunities, In House Ltd cuisine need to focus on new strategies to meet the huge potential and to attract the customers for reaching the goals and expansion. To meet the new opportunities, it can increase the emergence of health conscious market segment amongst student as well as business people. This way, the organization can expand its goals and focus on expansion strategy. (Creswell, 2012) Objectives The objectives of the in-house ltd Indian cuisine at Heathrow airport is as follows: To continuously innovate and offer up-to date services to customers. To attract more number of customers and to improve the revenue with the sales is the major objective of the restaurant. To deal with the market oriented business strategy that it helps to identify and analyze the needs of the consumers. Scope The scope of this project i.e. the requested consultation service can be described as: To determine the target customers, to analyze their needs, to design the strategies and approaches, to generate values and to meet the goals as well as expectations To develop the new system of operation in terms of achieving higher value of economics and to increase the higher level of satisfaction. In-house LTD Indian cuisine at Heathrow airport also wants to embark its strategy on expansion methods and advertising campaigns. Method Market research is based on important terms called as designing of questionnaires, data collection, analysis etc. The major purpose of market research method is to improve the decisions of marketing and to make the research effective with more accurate information used in the research. There are two types of data collection methods such as primary data method and secondary method. (Cooper, 2003) Primary and secondary market research Primary data: This type of method is usually observed directly from the respondents and the data must be collected by observations with respect to the respondents. It can be called as time consuming and expensive. The process is lengthy and difficult. It involves experiment, sampling, survey and questionnaires. This method often needs experimental approach to identify the variables associated with the research. (Aaker, et.al. 2004) Experimentation involves the variables constant and the impacts of experimental variables can be measured. Sampling: This method involves systematic selection of number of units and it represents the total population where the marketers can deal with the market segment successfully. The main objective of sampling includes development of the business and it is used to study the event depend on the future revenues of the In-House LTD pvt Indian cuisine. (Bloomberg.et.al, 2011) Survey methods: The survey method can be dependent on the nature of the issue, the information that needs to be tested with respect to the hypothesis like funding and personnel involved in the research. This method includes interviews, either by e-mail or personal interviews. This way, the In-House Ltd pvt Indian cuisine can generate the customer response. (Chisnall, 2009) Questionnaires: The careful design of constructed questionnaire is vital to lead to the success of any kind of survey. It is based on the research purpose that helps to design the questions and also the structure of the interview with respect to the solutions of the respondents. This is designed to deal with the information that could help to meet the requirements successfully. (Milne, 1999) Observations: The observation approach is designed to record the behavior of the respondents and it does not include any direct contact with the respondents. Thus, their behaviors and actions are identified and measured in a systematic matter. Observation is connected directly and ignores issues of survey methods, encouraging respondents to deal with the true feelings or opinions. (Cooper Schindler, 2003) Secondary method The secondary data collection method is dependent inside or outside the organization for some means than the recent identification. It involves general data with respect to data services and it is generally available in private or public reports or has been gathered by the researcher itself. Because secondary data are available already, it does not require any kind of money and the researcher can also save his/her time. It is examined and identified with respect to the primary data collection method and is based on the internal as well as external sources to determine the major goal of marketing. (Lehmann, et.al. 1998) Internal research of secondary data method can participate to research of In-House LTD Indian cuisine might contain information about the past marketing activities and research like sales, revenues of the competitors market and the organization can record and store the correct and excellent sources of data. (Johnson Mathews, 1997) The secondary sources can be developed with the help of periodicals, publications and websites as well as other sources. The famous sources such as The Economist, The Marketing, Wall Street Journal and other information on any reliable published sources could be meaningful for defining problems and developing hypothesis. (Kotler, 2000) The external sources of research that could be used are international sources, books, literature sources etc. There are two types of marketing research and such as qualitative methods and quantitative methods. Qualitative methods include major identification of issues with respect to the development of the Indian cuisine inside Heathrow airport. The major characteristics of this research are to deal with the objectives and to identify the issues that could be seen in the future. (Milne, 1999) Quantitative methods include conclusive research and it helps the researcher to identify the market and to describe the target market to deal with the decision making. The main idea is to deal with the research that could reflect the market. The major characteristic of this market is to define the objectives and to deal with the sampling methods. This will help to measure the estimated accuracy. (Saunders.et.al, 2009) Marketing strategy development Market strategy development is an important art and science that formulates implements and evaluates the decisions which enables an organization to achieve the goals and objectives. It includes systematic determination of objectives and it helps to implement the policies and achieve the organizational goals. (Yin, 1994) It integrates the activities of various functions and sectors such as business, marketing, sales as well as production. It is an ongoing process that helps the business to assess the strategies and to identify the implementation successfully. The major important functions of marketing strategy development are that organization faces changing and challenging situations. It provides a broader approach to the researcher to understand the plan in a better way. (Zikmund.et.al, 2010) To understand the marketing strategy and to develop the market in the dynamic and competitive environment, there is a need to identify the challenges, strengths, weakness and opportunities. Thus, the report aims to present the major frameworks across organization with respect to five forces analysis, porter model, SWOT analysis and marketing mix. Analysis and development of proposed ideas The restaurant is famous for Indian cuisine and it is largely famous for Indian foods. This adds huge excitement to the experience and also creates a relaxed environment. SWOT analysis of In-House LTD Indian cuisine SWOT analysis will depend on marketing strategies such as: Strengths Location of the cuisine would be inside the Heathrow airport and the Indian cuisine will offer competitive prices to increase the base of customers. Food will be cheaper when compared to its competitor and it will be the major strength of this Indian cuisine. This brand will create a strong image in the minds of the consumer. It will also help to increase the convenience and add different menus and varieties in the item. The service style offered to the customer is new and there is a very strong trademark recipe. This way, it can generate high sales every year and create high revenues. High level of customer satisfaction will also add the strength to the customers and necessary actions would be taken to meet the confidentiality as well as privacy. High qualified and talented as well as skilled people will help to meet the customer satisfaction and also it will increase the amount of sales. With respect to the innovation and diversification, the product range could be increased and th us, the strength will increase. Thus, it will increase the extensive geographical and demographical presence. Weakness There might have issues with the growth rate because of lack of knowledge and about the values of the customers. Consumer behavior differs and thus, expectation also differs. It creates issues with respect to changing trends and needs and multiple cultures and varieties. (Fen Meillian, 2005) Opportunities There will have an increase in the applications of franchising and the reputation of Indian cuisine could lead to a greatest asset in the long run. Increase in the demand for the service sector with respect to the increase in population will increase and the commitment of health conscious diet will attract high number of customers across the globe. With the innovation, the product range will keep the accumulation on customer base. Restaurant is located in excellent location and the competitor is not much so the Indian cuisine can increase their operations and can expand it to long range. Threats Legal threats like law suits against the restaurant against their advertising and meals items, obesity caused by the food and employment etc are the major threats for Indian cuisine. There might have issues with fluctuations in net profits that impact the investor relations. More growth in the Indian cuisine comes from the target market and there could have threats with decrease in the consumer spending that could affect the sales of In-house LTD Indian cuisine. (Olorunnirvo,et,al, 2006) Five forces analysis Porters five forces is a framework that helps to analyze the development of business strategy and has been formed by Michael Porter in the year 1979. Porters five forces is a simple yet vital tool to perform the business situations. It is important; it helps to know the strengths of the competitive position. This model plays a great role in the hospitality and tourism industry so as it is important to determine in this market as well. This is very useful to understand the current market and strengths as well as weakness. It offers good services to the industry and helps to make a decision to deal with the successful way and to remain positive for the business. (Haider, 2001) There are many hospitality industries and out of all the hospitality, the organization can succeed with porters 5 forces and this method helps to deal with the effective way to run the hospitality business successfully. It has the potential to be profitable. Thus, porters five forces is very useful and helps to sustain in the market. The porters analysis is divided into five forces such as Threats of new entryThreats of substitutesBargaining power of suppliersBargaining power of customers andRivalry amongst competitors Threat of new entry Each and every business deals with competition and to expand the business, there is competition between the companies. The new entry brings major change in the external market and every person should attract for the profitable business in the market. If there are high profits in the industry, all the people want to spend money to make it a business. There are always the threats of new entrants for the Indian cuisine that would be opened inside the Heathrow airport. Economies of scale could lead to high entrants and brand image of customers, scarcity of resources and high switching costs can also lead to barrier. The customer will prefer the Indian cuisine with respect to low prices. (Lu Seock, 2008) Threat of substitutes The products or services that would be provided at Indian cuisine inside the Heathrow airport are likely to have substitutes and they could pose a threat to deal with high prices. By this, the high price product has the possibility to occur in the market. Thus, customers always look for low priced products and high quality products. The threat of new entry could also be determined with the factors such as close association with customers, brand loyalty, switching costs for customers and recent trends. (Peterson, et.al, 1997) Bargaining power of suppliers: Bargaining power of suppliers is called as the ability to influence the price setting. It assesses to drive up the prices for the suppliers. Supplier can be influenced with the profits and for reducing the higher prices, they might decrease the level on quality. The Indian cuisine can select the suppliers based on the quality as well as the high profit margins for the business. Suppliers bargaining power is high with the few large suppliers rather than a fragmented source of supply. The switching cost of from one to other supplier could be high and there might have chances of suppliers integrating towards higher price margins. Forward integration leads to economies of scale for the supplier. Indian cuisine looks for high quality ingredients and materials from their suppliers and this also helps to improve the profit margins to operate the business successfully. Bargaining power of customers: Bargaining power of customers depends on the differentiation amongst the products as well as services. It depends on the cost of the customer and if the customer gets more profit from one supplier, it will not create other supplier. Customers bargaining power is likely to be increased with the purchase of large volumes of products and there is a concentration of buyers. The services industry comprises a large number of small operators and if customers have fewer margins, they will switch to other food restaurant. (Denzin, et.al, 2000) Rivalry The increase of rivalry among the industry will impact the food cuisine and the restaurant leads to competition inside the Heathrow airport. The increase of sales and investment on sales promotion of other restaurants will create rivalry and competition exist between existing players is likely to be increased with many players as they possess similar strategies and there is not much differentiation between the players and their products as well as services. Hence, there is high level of price competition and barriers for exist are also high. Indian cuisine is the best and the most profitable restaurant. Thus, to conclude, Indian cuisine is the successful restaurants and it offers the good service environment and variety of Indian food to one place to another in affordable pricing and with the use of porters five forces, the company can improve their services and can examine the position in the market and provide the best and high quality food to the consumers. The restaurant business is developing day by day and also generating more profit for the business. Strategic planning process Ansoff growth matrix Ansoff growth matrix helps the marketer to deal with the business with respect to new market and it is segmented into different strategies such as market penetration, product development and market development. Market penetration: To achieve the market penetration goals, the Indian cuisine will focus on customer value and high quality service along with community participation. Product development: The product development leads to menu and service design and innovation as it generates strong communication and helps to improve high consistency with respect to quality and quantity of the food materials. Thus, the team of Indian cuisine food will follow the trends and tastes responded by the customers for seasonal travels, spring and fall winter seasons etc. Market development: The Indian cuisine can seek advantages with international strategy as they will focus the local as well as international customers thus they will work on proper planning and tactics such as diversification strategy that will recognize the new market. It will follow the most successful diversification with this concept and this way, the Indian cuisine can improve its growth in the Heathrow airport, London. (Sureshchander, et.al, 2002) Marketing mix model The marketing mix of the Indian cuisine inside the Heathrow airport consists of the various elements to achieve the market objectives. Once, the marketing objectives have been established, the next stage is to define how they can be achieved. 4Ps of marketing mix Product: The Indian cuisine restaurant will develop an Indian menu with respect to the customers needs and tastes. It will introduce products that could attract the customers and they will strongly concentrate on vegetarian foods with the diversified product range and high varieties of food in the restaurant. Price: The perception of customer lies in an important determinant and the most authentic cuisine is Indian food that attracts millions of customers. Thus, the product will be classified into the categories of affordability and core value. This will develop different price perceptions. Promotion: The promotion is an important aspect of the marketing mix that covers advertisements and with the help of online promotional methods; it includes sales and direct mail. Place: It is important that deals with the physical location and it encompass to drive the customers in the cuisine. (Sarvanan, 2007) Outcomes/conclusion Once the marketing strategy is in position, various roles will be assigned to an individual and systems are put in place to meet the market feedback that could measure success and in the changing life style of customers, the variety of products will lead to the major food service across the world. Key deliverables Through this research, there will have deliverables with respect to the research findings such as innovation will lead to success and improve the business performance. Marketing is really important and high quality as well as better customer service leads to major areas of business. (Babakus Boller, 1992) References: Aaker D. A.; Kumar V.; Day G. S (2004) Marketing Resarch (Eight edition), John Wiley Sons, Inc., 2004 Babakus, E., Boller, G.W., (1992). An empirical assessment of the SERVQUAL scale. Journal of Business Research Vol. 24, pp.253268. Bloomberg, B., Cooper, D. R. and Schindler, P. S. (2011) Business Research Methods. 3rd Ed. (European). London: McGraw Hill Publications. Creswell, J. (2012). Educational Research: planning, conducting and evaluating quantitative and qualitative research. 4th Ed. USA: Pearson Cathy Johnson, Brian P. Mathews (1997). "The influence of experience on service expectations." International Journal of Service Industry Management 8 No. 4: pp. 290-305. Crosby, P.B. (1979), Quality Is Free: the Art of Making Quality Certain, McGrawHill, New York, NY. Chisnall P, 2009. Multi-dimensional research integrating research techniques. Viewed on 9th September, 2014. Retrieved from https://onlinelibrary.wiley.com/doi/10.1111/j.1467-6486.1973.tb00507.x/abstract Cooper, D. R. Schindler, P. S. (2003). Business research methods. New York: McGrew-Hill Companies. Denzin, N. K. and Lincoln, Y. S. (2000) Introduction: the discipline and practice of qualitative research. in: Denzin, N. K. and Lincoln, Y. S. (eds.) The SAGE Handbook of Qualitative Research. California: Sage Publications. Olorunnirvo, M. K. Hsu., G. F. Udo (2006). "Service quality, customer satisfaction, and behavioral intentions in the service factory." Journal of Service Marketing 20 No. 1: pp. 59-72. Fen, Y. S. Meillian, K. (2005). Service quality and customer satisfaction: Antecedents of customers re-patronage, Sunway Academic Journal. Vol. 4, p.60-73. Haider, S. (2001). ISO 9001:2000 Document Development Compliance Manual. Boca Raton, Florida: St. Lucie Press. Kotler, P.(2000), Marketing Management . 10th edn., New Jersey, Prentice -Hall. Lu, Y. and Y. Seock (2008). The influence of grey consumers service quality perception on satisfaction and store loyalty behavior. Int. J. Retail Distrib. Manage., 36: 907-918. Lehmann, D. R.; Steckel, J. H. (1998). Marketing research,Addison-Wesley educational publishers Inc. Milne, J. (1999) Questionnaires: Advantages and Disadvantages.Accessed on 28th October, 2014 from https://www.icbl.hw.ac.uk/ltdi/cookbook/info_questionnaires/index.html. Peterson, R.A., Balasubramanian, S. and Bronnenberg, B.J. (1997) ``Exploring the implications of the Internet for consumer marketing, Journal of the Academy of Marketing Science, Vol. 25 No. 4, pp. 329-46. Saravanan, R. Rao, K. S. P. (2007). Measurement of service quality from the customers perspective An empirical study, Total Quality Management, Vol. 18. No. 4, p.435-449. Saunders, M.N.K., Thornhill, A.,Lewis,P. (2009), Research methods for business Students. England: Printhall. Sureshchander, G.S., Chandrasekharan, R., Anantharaman, N. (2002) Determinants of customer perceived service quality: a confirmatory factor analysis approach. Journal of services marketing. 1(16): 9-34. Yin, R. K. (1994). Case study research: Design and methods (2nd ed.). Newbury Park, CA: Sage Publications. Zikmund, W. G., Bablin, B. J., Carr, J. C. and Griffin, M. (2010) Business Research Methods. 8th Ed. Hampshire: Cengage Learning. pp. 336-337

The Business Dream free essay sample

The car rumbled down the street with a flat tire and its lights worn out, just enough to pitch a light through the dark perils of the night. The screeching muffler pounding the street drew sirens that awakened the neighbors. The car kept pushing to reach its destination despite its condition. The car not only wanted to reach a safe place to call home, but by not giving up it wanted to set an example for those who felt helpless. Without knowing its full potential, it made everyone want to help the driver keep pushing his car. The car made it through the night almost destroyed but it made it through because it never gave up. The car resembled my childhood experience and my present pursuit for happiness. For as long as I could remember my life has never been perfect. Moving every year from place to place was not easy for me, my mom and my sister. We will write a custom essay sample on The Business Dream or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Despite having divorced parents I always saw my dad. He was a man with rocky hands from picking up boxes all day at his job working for Home Goods in the factories, a typical job for those who didn’t speak English. He would always come by and pick me up on the weekends. For some reason my mom could never work and her only income came from my dad’s forty dollar a week child support check and some money she got from the government that she received the 1st and 15th of the month, they were called welfare checks. My story begins when I was ten years old. I remember walking down the street with my mom, we were headed to the bodega, the jargon Spanish people used to describe the corner store. I saw a man put a needle in his arm and incautiously jerk his head back, as though he had just had the best feeling in the world. I asked my mom what was the man doing and she responded my telling me to hold a bag of groceries. As we began walking back home, she began talking to herself as though she was saying something under her breath. I knew she wanted to tell me something, but she avoided her response. I later learned the guy was a heroin addict shooting himself a fix. The weekends which I spent with my dad were only worse. I struggled to a find a peaceful place to study and concentrate on my studies. Even though my mom dropped out of high school in the Dominican Republic after her ninth grade year and my dad barely making it through his tenth grade year going only to school on Saturdays, they knew the only way to succeed was to excel in school. I always did the best I could in school and my chess coach, a man who dedicated his life helping kids in Urban cities like Providence, helped me in school and led the way for me to excel in chess by winning numerous state tournaments. I learned through chess to become more patient, to be able to think on my own, and make key decisions that not only helped my game but also my perspectives on life. I knew I came from a poor background and I was never ashamed having to fight through the struggles or even tell someone, because for all I knew every childhood friend around my neighborhood went through the same things. From having to use three blankets at night in the winter because we couldn’t afford heat to dodging gangs recruiting me into their team. It was a nightmare at times but amid the desperate situations I managed to stay out of trouble. Now a senior in high school, I have goals of owning a business so that I can support my future family and pave the way for those who think they can’t make it, those who were just like me. My dreams of having a successful business comes from the struggles I’ve seen my mom and my dad go through. If I owned a business and managed it properly so that so I could maximize my profits it would make a big difference. I’d make it grow and expand so that I could always support them. Even though I didn’t excel in my studies during my high school years I understand that grades do not define a person, but I am motivated to study, like the rumbling car, I will always keep pushing until I reach my destination.

Titration Essays

Titration Essays Titration Essay Titration Essay A trading standards officer suspects that a wholesaler is supplying fish and chip shops with vinegar that has been watered down. The officer has collected several samples of the vinegar from different shops, together with a sample of the same brand of vinegar direct from the manufacturer. My task in this assignment is to analyse the samples by titration and to decide which of the samples, if any have been watered down. I will then prepare a report for the officer showing the extent to which the vinegar samples have been watered down if at all. I was given the manufacturers sample and three other samples to test.The VariablesThe possible input variables are the concentration of the vinegar, the concentration of sodium hydroxide, the amount of vinegar, amount of sodium hydroxide, the amount of phenolphthalein (indicator) and the temperature. My possible outcome variables are the amount of vinegar needed to neutralize the sodium hydroxide and the speed of the reaction.The input variable I have decided to change is the concentration of the vinegar and the output variable I have decided to measure is the amount of vinegar needed to neutralize the sodium hydroxide. My control variables that I will keep the same to make my experiment fair are the amount and concentration of sodium hydroxide, the starting amount of vinegar, the amount of phenolphthalein and the same equipment.PredictionMy prediction is The higher the concentration of vinegar the less vinegar needed to neutralize the solution of vinegar and sodium hydroxide because if the vinegar has a low concentration then it contains a smaller number of moles per litre. So therefore more of the vinegar would be needed to neutralize the sodium hydroxide. If the vinegar was of a higher concentration less of it would be needed to neutralize the sodium hydroxide.Equipment ListBurettePipettePipette fillerConical flaskBeakers x2FunnelClamp standWhite tilePhenolphthalein indicatorSodium hydroxideVinegar samples: manufacture rs, sample 1,2,3Diagram of EquipmentRisk AssessmentI decided to make the experiment safe by wearing goggles at all times and not sitting down while doing the experiment. Also I tried not to spill and liquid or get any on my clothes and skin.Step by Step ProcedureThis is what I did:1. I will get all equipment out that is on the equipment list.2. I will label and fill two beakers with the reacting solutions.3. I will pour a little of the vinegar into the burette to rinse it. Then pour away the solution.4. I will fill the burette with vinegar and then let the solution out until the meniscus is on the zero line.5. Then using a pipette filler I will rinse out the pipette using the sodium hydroxide and then pour it away. Then fill the pipette to way past the line.6. Carefully let the solution out until the meniscus is on the line.7. I will then run the solution into a conical flask.8. I will add 7 drops of indicator and the solution will turn purple and put it on the white tile that is on the clamp stand.9. Run the solution from the burette into the conical flask a bit at a time, swirling the flask all the time.10. Stop when the indicator has changed the solution from purple to clear and note the reading on the burette.11. Empty and rinse the conical flask and then refill and zero the burette.12. Using the pipette filler, refill the pipette and let the solution out until the meniscus is on the line.13. Repeat steps 5, 6 and 7.14. Repeat step 8 but stop about 1cm before the previously recorded volume. Then add the vinegar drop by drop until the solution goes clear.15. Record the volume added in a table.16. Do at least three readings within 0.1 cm of each other for each sample.Scientific KnowledgeEquation for the reaction:Acid + Alkali Salt + WaterSodium Hydroxide + Ethanoic Acid Sodium Ethanoate + WaterNaOH + CH3COOH CH3COONa + H2O1 Mole + 1 Mole 1 Mole + 1 MoleI know that it takes 1 mole of NaOH to neutralize 1 mole of CH3COOH and then you get 1 mole of CH3COONa and 1 mole of H20amount of moles = concentration x volumea = cv= 0.1 x 25/1000= 0.0025 moles of NaOH0.0025 moles of sodium hydroxide and Ethanoic acid are needed each time.The less concentrated the vinegar the smaller the number of moles it will contain per litre so it will therefore take more of the solution to neutralize the solution.Test RunsRun12345Amount of acid needed (cm )272727.126.727.1My test runs were to show me how the equipment was set up and how the experiment worked and what I had to do in the experiment.Recording ResultsI recorded my results in a table but also in a graph. I will take an average of each set of results.SampleRun 1- Amount of vinegar needed (cm )Run 2- Amount of vinegar needed (cm )Run 3- Amount of vinegar needed (cm )Average amount of vinegar needed (cm )Manufacturers sample7.908.007.907.93Sample 116.5016.5016.6016.53Sample 225.9026.0025.9025.93Sample 334.5034.5034.6034.53The reaction that takes place is the neutralization of sodium hydroxide and eth anoic acid.Acid + Alkali = Salt + WaterCH3COOH + NaOH = CH3COONa + H2O1 mole + 1 mole = 1 mole + 1 moleConclusionHere are my calculations to find out the concentration and 1/concentration of each of the samples of vinegar. The calculation is: concentration = amount in moles/volume x 1000.SampleCalculation:c = a/v x 1000Concentration1/concentrationManufacturers sample0.0025/7.93 x 10000.3152585120.315 to 3SF3.1723.17 to 3SFSample 10.0025/16.53 x 10000.1512401690.151 to 3SF6.6120000176.61 to 3SFSample 20.0025/25.93 x 10000.0964134210.0964 to 3SF10.3719999710.4 to 3SFSample 30.0025/34.53 x 10000.0724008110.0724 to 3SF13.8119999813.8 to 3SFThe first graph I plotted was average volume of vinegar against the concentration of vinegar. In this graph I have found that the points join up as a curve the graph shows me that the higher the concentration of vinegar the less vinegar needed to neutralize the solution of vinegar and sodium hydroxide. This matches up with my original prediction that The higher the concentration of vinegar the less vinegar needed to neutralize the solution of vinegar and sodium hydroxide. As the volume halves the concentration doubles, for example on my graph the volume is 26 cm and the concentration is 0.10 moles and when the volume is 13cm ,the concentration is 0.20 moles.On the second graph I plotted the axis was volume of vinegar against 1/concentration of vinegar. In this graph I have found that all the points join up to become a straight line. I have found that sample 1, 2 and 3 have been watered down because the concentration for those three samples is lower than the concentration of the manufacturers sample.EvaluationIn my experiment I have completed it fairly, the equipment I used to make it fair was the same volume pipette and burette. This is because they have a line on them and the meniscus of the liquid is on the line so I will be using the same volume of liquid every time. On my first graph the first three points are joined up by m ore of a straight line than the curve that joins the 3rd and 4th points up. To make this more of a smooth curve I could have missed a point out of it to make it smooth. I have enough results to support my conclusion because every result I took was within 0.1 cm of each other. To further my experiment I could react all of the samples with magnesium and then the less concentrated vinegars will react slower.

What the sub-editor saw - Emphasis

What the sub-editor saw What the sub-editor saw Hello, Im Cathy, and Im a sub-editor (scourge of the newsroom, pedant and dictionary botherer). As such, my job is to spot inaccuracies, correct typos, clean up grammar and write headlines. I spend most of my time working at the broadsheets, where the copy is of very high quality. Even so, there are still plenty of opportunities for words to go crazy and cause mayhem, as they have a way of doing. Ill be keeping an eye out while Im on my rounds, and reporting in to Emphasis from time to time on the mistakes I find. After all, what better way to learn than from the mistakes of others? (Far less painful than ones own!) This week From triplets to tautology, the wrong Teresa to the wrong Labour politician, heres a round-up of a few corkers I spotted this week. Youve probably heard the nursery rhyme As I was going to St Ives, I met a man with seven wives; each wife held seven sacks, each sack had seven cats Well, I was reminded of that when I spotted this sentence, which features a common tautology (tautology: using multiple words to describe the same thing). Farhana Shaukat, a mother of three triplets, gave a clue as to why the pupils were queuing up outside. They get bored with the holidays, she said. Three triplets? So how many were going to St Ives three or nine? Triplets only has one meaning: three children born at the same time. The addition of three is unnecessary, but surprisingly common (along with the other favourite two twins). Its not a big mistake, by any means. But its worth avoiding even if only for the reason that some stickler will always pick you up on it otherwise (erm, yes, thats me). Health risk Moving on swiftly, we go from an extraneous word to a missing word and this time, an important one. This is a good example of how one word can completely change the meaning of a sentence. And its so easy to do, especially when youre in full flow and thinking faster than you can write. The following was very nearly published as the headline to a piece on the 10-year anniversary of 9/11. Spot the missing word. World Trade Centre attacks left rescuers and bystanders with raised risk of physical and mental health, Lancet reveals Its not only missing words that can cause mischief letters can be equally troublesome. The following sentence has a letter missing. Can you spot it? The inquiry, ordered by Teresa May, is being carried out by Her Majestys Inspectorate of Constabulary. Its an h. The home secretary is a Theresa, not a Teresa. Pah! you say. Thats just a typo, nothing to sweat over. And yes, thats fair. But a Teresa May does exist, and she has a profession that our Theresa probably wouldnt appreciate being associated with. Ahem. (Shes a porn star.) Lets play spot the letter again, in a similarly scandalous vein. This time, though, youre looking for an extra one, not a missing one. Ready? This month a 51-year-old officer will answer police bail after being arrested on suspicion of misconduct in a public officer over alleged unauthorised leaks from the Operation Weeting phone-hacking inquiry. Misconduct in a whaaat? Madre mia! That should, needless to say, read misconduct in a public office. Brown, in the farmhouse, with the Okay, thats more than enough smut. Back to serious things. This final example is one of those mistakes that is terrifyingly easy to make when youve been working on something at length and suddenly your brain turns bad and attacks you. This came at the end of a very long and detailed story on Alistair Darlings new book, in which the words Brown and Darling occurred many times over, and always in the right place until That weekend, Brown reveals that he held a secret meeting with Miliband at a farmhouse in Essex. Grammatically, its fine. No typos, no dodgy apostrophes. So whats the problem? Simply that its wrong. It was Darling, not Brown, who revealed and attended the secret meeting and the scary truth is that no spellcheck can pick up that kind of (potentially libellous) mistake. The moral of the story? Proofread, proofread and proofread. Ideally, ask someone else to proofread for you and dont feel bad if they pick up errors. None of the mistakes Ive mentioned above were made through ignorance or stupidity simply through human error. We all make em. The best protection is knowing it. This is a guest blog post by Cathy Relf, a freelance sub-editor.

Violence Among American Youths Essay Example | Topics and Well Written Essays - 750 words

Violence Among American Youths - Essay Example ates, homicide resulting from violence committed by or suffered by the youth has been identified as being identified as the second leading cause of death among American people aged between 15-24 years old. The increasing violence has also been identified as having a number of negative economic effects on the country’s economy. By exploring the different causes and effects of increasing levels of violence among the youth and children, this paper will seek to show that increasing violence among children and youth across the entire United States is having an adversely negative impact on the country’s economy. Media Exposure and Aggressive and Violent Behavior: There has been an intensely raging debate over the years as to the extent to which media violence has served to contribute as a major cause of children and youth violence and aggression. The exposure youth and children in the United States get to violent media has been noted to be extremely high. Different bodies have presented reports and advisories against media violence but these have largely been ignored. Some of these bodies include the AMA and the APA (Escobar-Chaves & Anderson, 2008). There have been numerous empirical studies conducted that have been able to establish links between aggression and media violence. These studies have all managed to reach the conclusion that media violence definitely increases aggressive behavior among youth and children. Poor Parenting: Various aspects of parenting have been identified as possibly contributing to the increased violent behavior among children and youth in the United States. These include poor supervision, parental disharmony in the home, limited involvement by parents in a child’s activities such as school plays and games, erratic and harsh discipline as well as the rejection of a child (Seifert, Ray & Schmidt, 2012). The effect of these poor parenting traits is that parents who exhibit these behaviors often tend to engage in various parent-child

DQ1 Problem Response, and conclusion, DQ Payouts to Shareholder w9DB Essay

DQ1 Problem Response, and conclusion, DQ Payouts to Shareholder w9DB - Essay Example In a situation where the managers know that the correct value of their shares is $14.50, the best thing they should do to raise $500 million is by borrowing the money. This is because the investors will know that the price of the share is underpriced and will not be willing to buy equity. This can be explained as follows: We know the cost of borrowing is $ 0.20 per share and if the firm sells 37 million shares at a discount of $1 per share ($14.50 - $13.50), they will have to bear the cost of $37 million or, $0.27 per share (Putra, 2008). Therefore it will be advisable to issue debt in such a scenario. According to my personal opinion, if the firm has no distress costs and only tax benefits, it will issue equity only if it is overpriced. However the investors will try to buy the shares of the firm at the lowest possible price since they know that the equity is overpriced. This will result in declining the market price of the equity and the firm will not benefit at all. So it would be better for IST to issue debt in such a scenario as it will only enhance its market price. Putra. (2008, September 12). How are Earning Per Share (EPS) calculated? In Accounting Financial and Tax. Retrieved from http://accounting-financial-tax.com/2008/09/how-are- earning-per-share-eps-computed/ Repurchase Tender offers – This approach is generally used in large equity purchases. In this approach, a firm fixes the specific price at which it wants to purchase back the shares, the number of shares it wants to buy back and the time period for the offer. It further invites the stockholders who are willing to surrender their shares for repurchase by the firm (Putra, 2009). Open Market Purchases – This approach is primarily used for smaller repurchases. In this method, the firm has the liberty to decide the number of share it wants to buy back and also the time of repurchase. In this approach, the firm buys back the shares from the market itself but at the

Power and Responsibility Essay Example for Free

Power and Responsibility Essay In an altruistic sense, the burden of responsibility lies in the person making a decision for the a group of people as a whole and the consequences of such decisions or actions is solely limited to the person who made it. Even though a decision has been made in general to serve the people, the consequences still has to be faced. This does not change with an individualistic point of view wherein a profession that requires high standards in order to perform well needs a greater sense of responsibility for choice. A news writer or reporter who reports unverifiable or fallacious facts can easily retract statements in order to suit journalism rules. But when a doctor makes a mistake, people die. There is no difference with regards to the degree of responsibility a person since all professions must possess a deeper sense of responsibility. In the context of utilitarianism however, the concept is aimed for the welfare of persons as a whole in achieving a desired end. Applied in an individualistic view, responsibility lies with choice and a deeper understanding or personal morals and overall ethics. Utilitarian views are also consistent with consequentialism wherein an action may be considered morally right if it contributes more on a favorable consequence rather than a bad one. In this sense, moral values are then based on a good purpose or outcome. Thus the responsibility of an individual relies on the outcome itself and it may only be considered as morally correct when it serves the purpose of the greater good. Although journalism and health are professions that has corresponding moral and ethical systems, utilitarian views present a morally favorable principle wherein actions are guided by the responsibility of doing a good job not only to avoid moral and ethical problems but also in achieving a contribution to the overall utility or good and a drive in achieving excellence. References (n. d. ). Ethics (Internet Encyclopedia of Philosophy). Retrieved July 31, 2008, from http://www. iep. utm. edu/e/ethics. htm#SH2b.

Charles Lindbergh Biography :: Essays Papers

Charles Lindbergh Biography My biography is on Charles Augustus Lindbergh. He is most famous for his nonstop solo flight across the Atlantic Ocean. In the next paragraph I will be telling you about some of the things that he is famous for. His life is more interesting than most people think. If anything I would say that he is the most famous pilot in the world, or at least he should be. Charles was a pilot, inverter, and an environmentalist. He was born on February forth of nineteen o two in Detroit Michigan. His father was a Minnesota congressman. He studied mechanical engineering for two years at the university of Wisconsin and left in nineteen twenty-two to enroll in flight school. In nineteen twenty-three he bought a war surplus training plane and worked as a barnstormer and as a traveling stunt flier. In nineteen twenty-five he completed army flight training. After flight school he worked as an airmail pilot, only to become the chief pilot for the route between St. Louis to Chicago. In nineteen twenty-nine he married Anne Morrow. The daughter of the United States ambassador to Mexico, Dwight Morrow. Some of Charles Lindbergh's achievements are the following. His most famous achievement was in nineteen twenty-seven, when he made the worlds first nonstop, solo flight across the Atlantic Ocean. One of his other famous achievements was in nineteen twenty-seven when he made an unprecedented nonstop solo flight from Washington D.C. to Mexico City. He is also famous for being a great pilot. The main reason that I picked Charles Lindbergh to do my biography on is because I was goofing around on the biography web site and I typed in my birthday and apparently Charles Lindbergh has the same birthday as me. Another reason that I picked Charles Lindbergh is because I like airplanes and since Charles Lindbergh was the most famous pilot of all time, I decided, ah what the heck.

Shizz

Industrial Marketing Research PHASE 2 1) What are the strategy components of the NPD â€Å" New product Development† ch 7 * The expected life cycle of the product ( 2 years – 5 years ) before we develop it or 10 years. e. g. Peugot 504 Model 1968 was expected to stay in the market undeveloped for 5 years, it stayed for 17 years and there is still demand which affected the demand of other Peugot Models * How are you going to approach the market? * Why are people going to accept your product? Attributes of new products which affect their acceptability Relative advantage: the perception that the idea is better than the one it supercedes * Compatibility. Consistency with existing values, past experience, and needs of a firm’s buyers and influencers * Complexity: more complex ideas are adopted more slowly. * Trialability: if a firm can try out a small aspect for a new idea it will be accepted more quickly than a firm has to make a major switch * Observability: if the effects of an innovation can be easily observed this innovation maybe adopted more quickly. NPD Process Opportunity identification and selection: where new product opportunities are identified and selected. * Concept generation: research with customers and preliminary analysis take place. * Concept evaluation: careful review of new product concepts on technical, marketing and financial variables. Choose the most promising concepts to move forward to the next phase. * Development: both technical and marketing development takes place. Prototypes are designed and tested and the production pro * Launch: how are you going to launch this product and for which prospects? ) Description of services offered (Pure Services/ Pure tangible goods) as well as pricing strategies of services. Ch 8 Combinations of service and physical product * Pure tangible good: products no service * Tangible good with accompanying services: this is a tangible product with services added, highly technical products usually are more dependent upon services such as planning, installation, training, and maintenance. * Hybrid: equal offering of goods and services, so the service portion of the offering is equal importance to the tangible product offering * Major service with supporting goods and services.The most important part is the service but some goods and supporting services are required e,g, business travellers on air line they need food. * Pure service: the offering is primarily a service, such as consulting or advertising, very little tangible goods are required. * Phase 2 is an application of chapter 7 & 8 * Each member of the group should participate * A presentation is required next week in the tutorial * All members of the group should be present * You will be graded individually upon your presentation not how correct your research is * We will explain in the tutorial this week how this phase will be done.

Healthy Food Essay

Many ways to define healthy food. Firstly, healthy food consists of all the essential nutrients that your body needs like proteins, carbohydrates, lipids, calcium, vitamins etc. Secondly, it is hygienic & doesn’t contain any germs that can harm your body. Thirdly, it should include all sorts of eatables like veggies, fruits, meat, dairy, sweets etc in right proportion. In a nutshell, healthy food keeps your body fit & at its top. Less junk and more home-made stuff. Health food is food considered to be beneficial to health in ways that go beyond a normal healthy diet required forhuman nutrition. Because there is no precise, authoritative definition from regulatory agencies such as the U.S. Food and Drug Administration, different dietary practices can be considered healthy depending on context. Foods considered â€Å"healthy† may be natural foods, organic foods, whole foods, and sometimes vegetarian or dietary supplements. Such products are sold in health food stores or i n the health/organic sections of supermarkets. Healthy eating means eating a variety of foods that give you the nutrients you need to maintain your health, feel good, and have energy. These nutrients include protein, carbohydrates, fat, water, vitamins, and minerals. Nutrition is important for everyone. When combined with being physically active and maintaining a healthy weight, eating well is an excellent way to help your body stay strong and healthy. If you have a history of breast cancer or are currently undergoing treatment, eating well is especially important for you. What you eat can affect your immune system, your mood, and your energy level. No food or diet can prevent you from getting breast cancer. While researchers are still studying the effects ofeating unhealthy food on breast cancer and recurrence risk, we do know that being overweight is a risk factor for both first-time and recurrent breast cancer. In this section, you can learn how to eat in a way that keeps your body as healthy as it can be. Read on for information about food groups, nutrients, how to create a healthy eating plan, how to figure out portions, and how enjoy your food without overeating. In this section, you can read about: Understanding Food Groups How Your Body Gets Nutrients From Foods What Happens to Food in Your Body? Designing a Healthy Eating Plan Portion Size Enjoying Your Food

Write the Ideal Essay of the American Dream

Write the Ideal Essay of the American Dream Living The American Dream: Extraordinary Concepts That Can Assist All Learners Picking an extraordinary subject for the American dream article is a standout among the best techniques to utilize. However, you have to investigate it cautiously. Continue with this scholastic task by reflecting alternate points of view. Structure your American dream article in the wake of becoming familiar with the way of life, life, and social patterns of this strong nation. It ought to incorporate your solid proposition proclamation that presents key perspectives. Direct your inside and out research dependent on many fascinating measurements and thoughts identified with the American dream idea to inspire educators or teachers. Step by step instructions to compose the best American dream article Consider these imperative components when composing the American dream exposition: Sort out intriguing and reasonable American dream paper points to pick a decent one for your bit of composing; Use your productive expository aptitudes to outline a solid postulation proclamation; Write a different area with the meanings of imperative terms; Use pertinent statements to make your paper all the more engaging students; In a closing section, entirety up significant subtleties and repeat your proposal. How to make the American dream paper layout? Make the American dream article diagram by posting a subject sentence of each passage since its a basic method to guarantee that all areas will fill their particular needs. Dont hesitate to wipe out or join potential areas while plotting. That is because the primary draft may contain dreary thoughts or actualities that negatively affect the focal contention of your article about the American dream. If you have any issues with updating it, your framework offers an effective method to recognize the feeble and solid sides of your scholastic paper. How to compose the American dream article presentation An early on section gets ready learners for your significant contention. It should begin with a discourse of your picked American dream subject and offer to set to set them up for your theory explanation, which comes toward the finish of this area and states the focal contention or reason for the whole paper briefly and unmistakably. The presentation plans learners for your announcement. Content Sections Your task concerning the dream of America ought to contain the fundamental content with these essential components: Each passage needs a different theme sentence that presents its significant thought; Put enough proof, for example; master sites, insights, actualities, and other information to demonstrate it; A closing sentence should aggregate up all subtleties and incorporate smooth changes. The dream of America article end The American dream article end should both rehash your significant case and establish a link to a more extensive dialog. To do this, one should return to a postulation articulation and spotlight on completing your task by ignoring significant remarks, posing an additional report, or including a suggestion to take action rather than just repeating all focuses in the finish of your dream of America article. Why utilize a snare for American dream article? Contemplate the introductory sentence of your bit of composing as an appealing snare that catches students eye and enables you to roll them into the article. A snare for American dream exposition can be as provocative inquiries, intriguing statements, engaging accounts, little-known actualities, measurements, or whatever else. How to pick great American dream exposition themes? Many fascinating thoughts worry the American dream. However, its hard and befuddling to pick the best one. Search for something intriguing and a particular kind. Contemplate about the supplementary derelict of valuable recommendations. Normal subjects to expound on the dream of America Understanding the paper on the dream of America; Whether individuals need to pass judgment on how others accomplish their American dream; The Prodigious Gatsby dream of America article; A specific age of individuals who operated a great deal to ensure their dream of America materialize; Does the dream of America still live exposition today; Share your genuine belief regarding the dream of America; Is the American dream feasible exposition? Account and engaging themes for your American vision article Select an actual existence occasion or achievement that is a piece of the American vision; Explain to students how it resembles for foreigners to accomplish their American dream; Describe any individual youre acquainted with who made it work out as expected; Share your sentiment if the American dream’s merits seeking after. What are thoughts for school and secondary school understudies? Prejudices that demolished the American Dream; If its conceivable to resuscitate the first American Dream; The enhancement of the American Dream; True recipients of the American Dream; If the American vision is a false notion. In case youre attempting to expound on the American dream, use models underneath. If they arent sufficient to draft an ideal paper, get our expert help and request excellent custom composition administrations. Contract our accomplished creators to succeed. The understanding of the American dream paper The American vision has dependably been an imperative piece of the way of life and civilization in America. Regardless it stays applicable in present day times. The dream of America merits referencing that individuals cant quantify its roots on what they possess since they have to apply its standards to social issues and patterns. The initial segment is the fantasy of wealth. Its about the capacity to be loaded up with material merchandise. Numerous different nations begrudge a country or shoppers and makers because just a couple of them can coordinate the sheer scope of merchandise that America makes. Consider the fantasy of majority rule government and equivalent rights. This idea is about individuals capacity to purchase merchandise, paying little respect to their identity and where theyre from, and it connects back to their sacred rights. The fantasy of opportunity of decision is another critical part. It binds back to the constitution of the state that enables individuals to pick their very own ways of life, utilize distinctive merchandise, and discover the opportunity to become the people they want to become. Remember about the fantasy of curiosity. Its about the idea of a widening of the purchase decision, and it haggy affects the American culture today. Current abilities on interest continue changing after some time. Its a bit much for individuals to work in explicit regions to get along in their lives since they can make sure that theres dependably an interest to specialty aptitudes to furnish them with increased opportunities of the decision. The structure is huge for the American vision since it wouldnt have the capacity to drive forward without this authoritative record. These days, the American vision remains applicable. How individuals make it work out change, yet its essential standards continue as before, and the principle contrast is that youngsters pick advancement strategies to approach their interest. The American vision is an image of success. Does the American dream still exist paper today? A few people contend if the American dream remains realistic and alive. They all have one of a kind qualities and lives. This implies individuals have distinctive meanings of the American dream. One of the principal reasons why its flourishing is that there exist unlimited open doors that individuals get once a day. Numerous state-funded schools furnish their understudies with the devices and strategies they need to prosper, so its possibly up to them if to utilize them to accomplish life objectives or not. An additional fact that justifies America vision that individuals have several opportunities of job disposed to them. However, in the end, not everybody becomes a popular doctor or lawyer, though all of them can be prosperous and earn their livelihood. There are a lot of opportunities available in the world. There is a wide range of jobs to select from, like engineers, lab workers, technicians, electricians, apprentices, and construction laborers among others. There is no need of going to a training college. Several prosperous and successful individuals did not acquire a college degree, and this did not prevent them from ensuring their dream of America came true. What makes individuals have a feeling that the dream is not true today? A large number of individuals think in this manner at the end because of the influence the economy has on them. America is known to have a slower growth rate of the economy and weaker employment markets, and this is the reason most profits from interest rates are not disclosed to the public. National borrowing of the country is a bit high that is another factor that contributes, though it leads to increased taxes that enable the government to collect increased revenue. The basic undesirable influence of the national borrowing is intensifying inflation. Notably, it can result in a decreased living standard. Regardless of the undesirable patterns that have been mentioned above, desirable factors and concepts are attesting that the dream of America is still alive in the contemporary world. Several individuals relentlessly pursue it for diverse purposes. Some individuals want it for their happiness, whereas others opt to become wealthy or accomplish other goals of life.

3 Stoic Strategies For Becoming Happier

3 Stoic Strategies For Becoming Happier Stoicism was one of the most important philosophical schools in ancient Greece and Rome.   It has also been one of the most influential.   The writings of Stoic thinkers like Seneca, Epictetus, and Marcus Aurelius have been read and taken to be heart by scholars and statesman for two thousand years. In his short but extremely readable book A Guide to the Good Life: The Ancient Art of Stoic Joy (Oxford University Press, 2009), William Irvine argues that Stoicism is a admirable and coherent philosophy of life.  Ã‚   He also claims that many of us would be happier if we became Stoics.   This is a remarkable claim.   How can the theory and practice of a philosophical school founded fifteen hundred years before the industrial revolution have anything relevant to say to us today, living in our constantly changing, technology dominated world? Irvine has many things to say in response to that question.   But the most interesting part of his answer is his account of specific strategies that the Stoics recommend we all use on a daily basis.   Three of these in particular are especially important: negative visualization; internalization of goals; and regular self-denial. Negative visualization Epictetus recommends that when parents kiss a child goodnight, they consider the possibility that the child might die during the night.   And when you say goodbye to a friend, say the Stoics, remind yourself that you perhaps you will never meet again. Along the same lines, you might imagine the home you live being destroyed by fire or by a tornado, the job you rely on being eliminated, or the beautiful car you have just bought being crushed by a runaway truck. Why entertain these unpleasant thought?   What good can come from this practice of what Irvine calls â€Å"negative visualization†?   Well, here are a few possible benefits of imagining the worst that can happen: Anticipating misfortunes can lead you to take preventative measures.   E.g. Imagining your family dying of carbon monoxide poisoning may prompt to you install a carbon monoxide detector.If you have already imagined how something awful might happen, if it does occur you will less shocked.   We are all familiar with this on a mundane level.   Many people, if they take an exam, imagine or even convince themselves that they have done badly so that if it turns out that this is the truth, they will be less disappointed.   Negative visualization, here and elsewhere, prepares us mentally and emotionally to deal with unpleasant experiences when they arrive–as they inevitably will.Contemplating the loss of something helps us to appreciate it more fully.   We are all familiar with the way we have a tendency to take things for granted.   When we first buy a new house, car, guitar, smart phone, shirt, or whatever, we think it’s wonderful.   But within a fairly short ti me the novelty wears off and we no longer find it exciting, or even interesting.   Psychologists call this â€Å"hedonic adaptation.† But imagining the loss of the thing in question is a way of refreshing our appreciation of it.   It’s a technique that help us to follow Epictetus’ advice and learn to want what we already have. Of these arguments for practicing negative visualization, the third is probably the most important and the most convincing.   And it goes well beyond such things as newly purchased technology. There is so much in life to be grateful for, yet we often find ourselves complaining that things aren’t perfect.   But anyone reading this article is probably living the sort of life that most people through history would have viewed as inconceivably pleasant.   Little need to worry about famine, plague, war, or brutal oppression.   Anesthetics; antibiotics; modern medicine; instant communication with anyone anywhere; the ability to get to just about anywhere   in the world in a few hours; a vast amount of great art, literature, music, and science available through the internet at the touch a of key.   The list of things to be grateful for is almost infinite.   Negative visualization reminds us that we are â€Å"living the dream.† Internalization of goals We live in a culture that puts tremendous value of worldly success.   So people strive to get into elite universities, to make lost of money, to create a successful business, to become famous, to achieve high status in their work, to win prizes, and so on.   The problem with all these goals, though, is that whether or not one succeeds depends in large part on factors outside one’s control. Suppose your goal is to win an Olympic medal.   You can commit yourself to this goal entirely, and if you have enough natural ability you may make yourself one of the best athletes in the world.   But whether or not you win a medal depends on many things, including who you are competing with.   If you happen to be competing against athletes who have certain natural advantages over you–e.g. physiques and physiologies better suited to your sport–then a medal may simply be beyond you.   The same goes for other goals, too.   If you want to become famous as a musician, it isn’t enough just to make great music.   Your music has to reach the ears of millions of people; and they have to like it.   These are not matters you can easily control. For this reason the Stoics advise us to carefully distinguish between things that lie within our control and things that lie beyond our control.   Their view is that we should focus entirely on the former.   Thus, we should concern ourselves with what we choose to strive for, with being the kind of person we want to be, and with living according to sound values.   These are all goals that depend entirely on us, not on how the world is or how it treats us. Thus, if I’m a musician, my goal shouldn’t be to have a number one hit, or to sell a million records, to play at Carnegie Hall or to perform at the Super Bowl.   Instead, my goal should just be to make the best music I can within my chosen genre.   Of course, if I try to do this I will increase my chances of public recognition and worldly success.   But if these don’t come my way, I won’t have failed, and I shouldn’t feel especially disappointed.   For I will still have achieved the goal I set myself. Practicing self-denial The Stoics argue that sometimes we should deliberately deprive ourselves of certain pleasures.   For example, if we usually have dessert after a meal, we might forego this once every few days; we might even once in a while substitute bread, cheese and water for our normal, more interesting dinners.   The Stoics even advocate subjecting oneself to voluntary discomfort.   One might, for instance, not eat for a day, underdress during cold weather, try sleeping on the floor, or take the occasional cold shower. What is the point of this kind of self-denial?   Why do such things?   The reasons are actually similar to the reasons for practicing negative visualization.   Self-denial toughens us up, so that if we have to deal with involuntary hardship or discomfort we will be able to do so.   There is really a very familiar idea.   It is why the army makes boot camp so hard.   The thinking is that if soldiers become accustomed to hardship on a regular basis, they will cope better with it when being able to do so really matters.   And this sort of thinking by military leaders goes back at least to ancient Sparta.   Indeed, the militaristic Spartans were so convinced that depriving men of luxuries made them better soldiers that this sort of denial came to be integral to their whole way of life.   Even today, the word â€Å"Spartan† means lacking luxuries.Self-denial helps us to appreciate the pleasures, comforts and conveniences that we enjoy all the time and are in danger of taking for granted.   Most of will probably agree with this–in theory!   But the problem with putting the theory into practice, of course, is that the experience of voluntary discomfort is––uncomfortable.   Still, perhaps some awareness of the value of self-denial is part of the reason why people choose to go camping, or backpacking. But are the Stoics right? The arguments for practicing these Stoic strategies sound very plausible.   But should they be believed?   Will negative visualization, internalizing goals, and practicing self-denial really help us to be happier?   The most likely answer is that it depends to some extent on the individual.   Negative visualization may help some people to appreciate more fully the things they presently enjoy.   But it could lead to others becoming increasingly anxious over the prospect of losing what they love.   Shakespeare, in Sonnet 64, after describing several examples of Time’s destructiveness, concludes: Time hath taught me thus to ruminateThat Time will come and take my love away.This thought is as a death, which cannot chooseBut weep to have that which it fears to lose. It seems that for the poet negative visualization is not a strategy for happiness; on the contrary, it causes anxiety and leads him to be even more attached to that which he will one day lose. The internalization of goals seems very reasonable on the face of it: do your best, and accept the fact that objective success depends on factors you can’t control.   Yet surely, the prospect of objective success–an Olympic medal; making   money; having a hit record; winning a prestigious prize–can be tremendously motivating.   Perhaps there are some people who care nothing for such external markers of success; but most of us do.   And it’s surely true that many wonderful human achievements have been fueled, at least in part, by the desire for them. Self-denial is not especially appealing to most people.   Yet there is som reason to suppose that it really does do us the sort of good that the Stoics claimed for it.   A well-known experiment done by Stanford psychologists in the 1970s involved having young children see how long they could hold off eating a marshmallow for the sake of getting an additional reward (such as a cookie in addition to the marshmallow).   The surprising upshot of the research was that those individuals who were best able to delay gratification did better in later life on a number of measures such as educational achievement and general health.   This seems to bear out will power is   like a muscle, and that exercising the muscle through self-denial builds self-control, a key ingredient of a happy life.

Trusts and Equity Essay Example | Topics and Well Written Essays - 2000 words

Trusts and Equity - Essay Example In both cases, Chambers writes equity assumptions that the owner was not intended to receive the benefit of the property and raises a resulting trust in favour of the provider of that property. In Re Vandervell's Trusts (No. 2), Megarry J. concluded that the resulting trust operated on different principles in each of these two situations. His lordship classified the resulting trust of an apparent gift as 'presumed' and the resulting trust on the failure of an express trust as 'automatic'. The presumed resulting trust was said to be based on the presumed intention of the provider of the property to create it and could be rebutted by evidence to the contrary. The automatic resulting trust arose independently of intention and was indisputable 2. Resulting trusts arise by operation of law settled on by equity. That means trust is dependant on the decisions of equity particularly in conditions where property has been transferred to another and the provider of that property did not intend to benefit the recipient, equity responds by imposing a resulting trust. The distinction between express and resulting trusts is that the former are created by an intention to create a trust, whereas the latter arise because of a lack of intention to benefit the recipient 3. Geldart writes, "Apart from Common Law and Statute Law, the most important department of our legal system is Equity" 4. That means the vitality of equity is apparent in English law system, that's why when the terms 'law' and 'equity' are used in legal sense, it does not concern about equity being an aspect of law and order, all it means is two different kinds of law the Common Law on the one side while the rules of Equity on the other. It is due to the rule that morally and legally binds to the decisions enforced by the courts. These two sets of rules imposed in the terms of 'law' and 'equity', must not be looked upon as two co-ordinate and independent systems. On the contrary, the rules of Equity are only a sort of supplement or appendix to the Common Law; they assume its existence but they add something further. In this way Equity is an addition to the Common Law. Further, the rules of Equity, though they did not contradict the rules of Common Law, in effect and in practice produce a result opposed to that which would have been produced if the Common Law rules had remained alone. A Common Law right was practically, though not theoretically, nullified by the existence of a countervailing equitable right 5. Though since the Judicature Act came into force in 1875 the rules of Common Law and Equity are recognised and administered in the same court, yet they still remain distinct bodies of law, governed largely by different principles. In order to ascertain the rights to which any given set of facts gives rise, we must always ask (i) what is the rule of Common Law (ii) What difference (if any) is made in the working of this rule by the existence of some rule of Equity applying to the case 6 Like the Common Law, the rules of Equity are judicial law, i.e. to find them we must look in the first instances to the decisions of the judges who have administered Equity. But some branches

Wal-Mart and Multi-Brand Retailing in India Assignment

Wal-Mart and Multi-Brand Retailing in India - Assignment Example Discovering new markets and designing new products have always been like adventures. It involves risks that can even jeopardize a firm’s existence. On the other hand, it involves potential returns that can take the firm to newer heights. After the Global Financial Crisis of 2008, the consumer demand in the developed world has remained tepid for a long time. At this situation the global growth is being mainly driven by the emerging markets. Among the emerging markets, while China has a good investment story, India has a good consumption story. Here in this paper, we will look at the possible strategies and their implications for starting a multi brand retail chain in India from the perspective of retail giant, Wal-Mart’s. It is necessary to mention here that the Indian Parliament has not given green signal to foreign investment in multi-brand retail. Wal-Mart has existence in India via the joint venture Bharti Wal-Mart Private Limited. Bharti Enterprises is one of Indiaà ¢â‚¬â„¢s foremost production houses. In the context of this contract, Bharti and Wal-Mart possess ‘50:50 stakes’ in Bharti Wal-Mart Private Limited. It is setting up wholesale cash-and-carry provisions and back-end supply chain administration systems to be at par with Government of India rules. The ‘first Wholesale Cash-and-carry facility named "Best Price Modern Wholesale" opened in Amritsar in May 2009 and subsequently in Zirakpur, Jalandhar, Kota, Bhopal, Ludhiana, Raipur, Indore, Vijaywada, Meerut, Agra, Lucknow, Jammu, Guntur, Aurangabad, Bathinda and Amravati’ ... Also, the process of reaching agreements with emerging market customers was ‘cumbersome and lengthy’. At the same time, there was not much information about the market potential and associated strategies for the emerging markets (Cavusgil et al. 2002, pp.17-18). Diffusion of skills, processes, and technologies throughout the global markets resulted in a convergence. The difference between budding markets and the industrial economies is narrowing. The forecast potential of these markets is increasing (Khanna & Palepu, 2010, p.13). Now the market potential is no longer too small for marketing efforts. Many emerging economies are investing in transportation, power, and communication infrastructure. Also the modern management techniques and close working relationship with foreign counterparties have helped to bring down the cost of sales. Though there are inter-cultural differences, managers have realized the value of a global ‘win-win’ relationship (Cavusgil et al. 2002, pp.18-19). The opportunities connected with low-income markets are becoming gradually more obvious to both scholars and managers. There is evidently more than meets the eye when considering customers with annual purchasing power parity (PPP) of $1500 or less (Prahalad & Hart, 2002, p.2). A vast majority of people work chiefly in the big, unseen, informal economies. These are not reflected in official gross national product or purchasing power parity statistics. Across the globe, it has been expected that the unofficial sector comprises more than $9 trillion in unregistered assets. The value of economic transactions in these sectors may even surpass that has been recorded for the formal economic sectors (London & Hart, 2004, p.2). The superiority and extent of the obtainable product and

The Impacts of Managerialism on Human Service in Hong Kong Essay

The Impacts of Managerialism on Human Service in Hong Kong - Essay Example The paper tells that the public sector adopted different strategies like quality audit, strategic management, quality assurance, internal audit, and performance pledges linking performance with outputs in order to improve the effectiveness and efficiency of working institutions in Hong Kong. For the past few years, the management system on human service in Hong Kong underwent unprecedented transitions due to the challenges presented by the worldwide tides of human resource management and market trends. Analytical suggestions depict that, these transitions have negatively affected the quality of human service management and given rise to the increasing consumerism as well as intense institutional competition. Worst of all, these changes have led to the diluted sense of commitment and purpose of employees towards their working ideas. With this sense, management on human service and marketing trends has presented advent opportunities for organizations to use these experiences and encoun ters to demonstrate how they can turn crises and threats in this sector to positive opportunities for development and growth. With reference to this journal, Hong Kong institutions can use good management positive perspectives to increase choices and opportunities to motivate human service, increase employee efficiency, enhance performance, generate additional resources for experimentation and innovation. It should be borne in mind that, as people must be cautious about the negative impacts of management on human service in Hong Kong, they must also conceive this as an opportunity to strengthen organizational capabilities of human service in order to revitalize the core values of good management and strive for social justice and betterment. A review of education and market reform in Hong Kong From the year 2009 to 2010, the government of Hong Kong had presented a review of implementing a new system of senior secondary education. This section will give a review of educational and soc ial service organizations reforms and discuss issues arising from good management approach incorporated in the reform. The growing impact of globalization affected educational development worldwide. Due to the need to maintain the countries’ competitiveness in the global marketplace, governments around the globe start reviewing their systems of education and policies and initiated different educational reforms in order to enhance the global capacity of their countries’ manpower and thus improve their competitiveness. Such reforms affected Hong Kong’s educational system due to economic rationalism and management. The economic rationalism focused on promoting productivity and growth of the economy and pursued greater efficiency as well as the development of a competitive production culture. On the other hand, the managerial approach focused on objectives of achieving maximum efficiency in educational reform by creating impacts of change that required the governmen t of Hong Kong to bear the costs of good management within the education sector.