Wal-Mart and Multi-Brand Retailing in India Assignment

Wal-Mart and Multi-Brand Retailing in India - Assignment Example Discovering new markets and designing new products have always been like adventures. It involves risks that can even jeopardize a firm’s existence. On the other hand, it involves potential returns that can take the firm to newer heights. After the Global Financial Crisis of 2008, the consumer demand in the developed world has remained tepid for a long time. At this situation the global growth is being mainly driven by the emerging markets. Among the emerging markets, while China has a good investment story, India has a good consumption story. Here in this paper, we will look at the possible strategies and their implications for starting a multi brand retail chain in India from the perspective of retail giant, Wal-Mart’s. It is necessary to mention here that the Indian Parliament has not given green signal to foreign investment in multi-brand retail. Wal-Mart has existence in India via the joint venture Bharti Wal-Mart Private Limited. Bharti Enterprises is one of Indiaà ¢â‚¬â„¢s foremost production houses. In the context of this contract, Bharti and Wal-Mart possess ‘50:50 stakes’ in Bharti Wal-Mart Private Limited. It is setting up wholesale cash-and-carry provisions and back-end supply chain administration systems to be at par with Government of India rules. The ‘first Wholesale Cash-and-carry facility named "Best Price Modern Wholesale" opened in Amritsar in May 2009 and subsequently in Zirakpur, Jalandhar, Kota, Bhopal, Ludhiana, Raipur, Indore, Vijaywada, Meerut, Agra, Lucknow, Jammu, Guntur, Aurangabad, Bathinda and Amravati’ ... Also, the process of reaching agreements with emerging market customers was ‘cumbersome and lengthy’. At the same time, there was not much information about the market potential and associated strategies for the emerging markets (Cavusgil et al. 2002, pp.17-18). Diffusion of skills, processes, and technologies throughout the global markets resulted in a convergence. The difference between budding markets and the industrial economies is narrowing. The forecast potential of these markets is increasing (Khanna & Palepu, 2010, p.13). Now the market potential is no longer too small for marketing efforts. Many emerging economies are investing in transportation, power, and communication infrastructure. Also the modern management techniques and close working relationship with foreign counterparties have helped to bring down the cost of sales. Though there are inter-cultural differences, managers have realized the value of a global ‘win-win’ relationship (Cavusgil et al. 2002, pp.18-19). The opportunities connected with low-income markets are becoming gradually more obvious to both scholars and managers. There is evidently more than meets the eye when considering customers with annual purchasing power parity (PPP) of $1500 or less (Prahalad & Hart, 2002, p.2). A vast majority of people work chiefly in the big, unseen, informal economies. These are not reflected in official gross national product or purchasing power parity statistics. Across the globe, it has been expected that the unofficial sector comprises more than $9 trillion in unregistered assets. The value of economic transactions in these sectors may even surpass that has been recorded for the formal economic sectors (London & Hart, 2004, p.2). The superiority and extent of the obtainable product and

The Impacts of Managerialism on Human Service in Hong Kong Essay

The Impacts of Managerialism on Human Service in Hong Kong - Essay Example The paper tells that the public sector adopted different strategies like quality audit, strategic management, quality assurance, internal audit, and performance pledges linking performance with outputs in order to improve the effectiveness and efficiency of working institutions in Hong Kong. For the past few years, the management system on human service in Hong Kong underwent unprecedented transitions due to the challenges presented by the worldwide tides of human resource management and market trends. Analytical suggestions depict that, these transitions have negatively affected the quality of human service management and given rise to the increasing consumerism as well as intense institutional competition. Worst of all, these changes have led to the diluted sense of commitment and purpose of employees towards their working ideas. With this sense, management on human service and marketing trends has presented advent opportunities for organizations to use these experiences and encoun ters to demonstrate how they can turn crises and threats in this sector to positive opportunities for development and growth. With reference to this journal, Hong Kong institutions can use good management positive perspectives to increase choices and opportunities to motivate human service, increase employee efficiency, enhance performance, generate additional resources for experimentation and innovation. It should be borne in mind that, as people must be cautious about the negative impacts of management on human service in Hong Kong, they must also conceive this as an opportunity to strengthen organizational capabilities of human service in order to revitalize the core values of good management and strive for social justice and betterment. A review of education and market reform in Hong Kong From the year 2009 to 2010, the government of Hong Kong had presented a review of implementing a new system of senior secondary education. This section will give a review of educational and soc ial service organizations reforms and discuss issues arising from good management approach incorporated in the reform. The growing impact of globalization affected educational development worldwide. Due to the need to maintain the countries’ competitiveness in the global marketplace, governments around the globe start reviewing their systems of education and policies and initiated different educational reforms in order to enhance the global capacity of their countries’ manpower and thus improve their competitiveness. Such reforms affected Hong Kong’s educational system due to economic rationalism and management. The economic rationalism focused on promoting productivity and growth of the economy and pursued greater efficiency as well as the development of a competitive production culture. On the other hand, the managerial approach focused on objectives of achieving maximum efficiency in educational reform by creating impacts of change that required the governmen t of Hong Kong to bear the costs of good management within the education sector.

Personal Pronouns in Academic Writing

Personal Pronouns in Academic Writing Introduction This paper review on the works of previous studies regarding the usage of personal pronouns in research articles (RA). The review will look at the usage of personal pronouns in written corpora in different aspects; first looking at the use of personal pronouns as a whole in the world of academic writing and the differences in usage of personal pronouns among the native speakers of English and of those who uses English as a second language. In recent study, there has been an interest in investigating voice-related issues in the study of student writing (Zhao Llosa, 2008). McCrostie (n.d.) claims on the lack of research done to investigate the use of voice in non-native academic writing and fewer still, had been done on the studies below advanced level. Gender has also been mentioned as an area of study that has slowly gained attention in the study of second language research. Though this had been said, gender receives lack attention in the study of discourse; though many have claim of its importance as a mean and goal of language instruction. Thus, based on the issues above, the objective of this study is to investigate the usage of personal pronouns by male and female Malaysian academic writers. According to Nordquist (2010), personal pronouns are defined as nouns that are used to substitute the person or people who are talked about. Literature Review Personal pronouns There has been extensive research on various features of academic writing and one of frequently looked at feature is the usage of personal pronouns in academic writing. Using personal pronouns in academic writing has been related to writers voice and the writers position in the academic world. Hyland (2001) states that the use of impersonality has been proposed by manuals and textbooks as means of demonstrating scholarly persuasion and allowing writers to speak to readers in an unmediated approach (as cited in Martin, n.d). The usage of personal pronouns in scientific writing sees a development from traditional notion towards recognition of this particular writing style. Martin further comments that writers choice is announcing their presence in the academic field is viewed as a strategy that is increasingly used by writers of the international English speaking community in promoting and gaining accreditation on their claims in research. This is also supported by Cherry (1998) claimi ng on the importance of self-representation in academic discourse and Groom (1993) in his analysis of academic writing indicates the importance of writers textual voice and states that writers should clearly state when they are reporting the voice of an author or stating their own expressions and personal point of views (as cited in Martin, n.d.) Kuo (1999) investigated the use of personal pronouns in scientific journal articles and discusses on how writers are able to reveal on their own perception of their position in the academic field as well as other readers. Kuo further comments on how knowledge presented in article journals with the use of personal pronouns poses a great value towards writers as it allows writers to share personal contributions and seek solidarity with readers as well as others involved in the particular discipline. Hyland (2001) as cited in Martin (n.d.) supports this notion in his research articles across eight different disciplines on the attributions of personal pronouns, reporting a high proportion in the usage of personal pronouns in social sciences and humanities. Hyland concluded in his study that the usage of personal pronouns in scientific texts seems to be a valuable rhetorical strategy which allows writers to construct academic credibility and gain a certain degree of confidence and authori ty (as cited in Martin, n.d.). Tang John (1999) in Martin (n.d.) also mentions the importance on the usage of personal pronouns however suggests that both teachers and students should be aware on the real presence of how personal pronouns are used differently and other alternatives that can be opted towards the traditional method in claiming academic position and authority. The Use of Personal Pronouns among Non-native Speakers Martinez (2005) states on how using personal pronouns are not problematic for native, yet may pose as one on non-native speakers of English. Hyland (2000) conducted a study and revealed that non-native speakers uses personal pronouns in non-controversial contributions however avoid them when stating expressions, argumentations or opinions (as cited in Martinez, 2005). In a study conducted by Petch-Tyson (1998 in Martinez, 20005), it was found that non-native speakers use personal pronouns at a rate of two to four times more than native speakers thus concluded that learners overused first and second personal pronouns in their writing. A different study done by Tang and John (1999) on 27 Singaporean university students showed the frequency of personal pronoun usage where first person pronoun occurred 92 times in all 27 essays which indicates a similar role to Hyland (1999, 2000) and Harwood (2005 as cited in Martinez, 2005). Chang and Swales (1999) had also published a study concerning the attitudes of 37 non-native speaker graduate students studying at English universities regarding the use of personal pronouns in academic writing. From the study, it was found that regardless of their proficiency in the language, the students felt uncomfortable in using personal pronouns in academic writing. These graduate students believe that the use of personal pronouns is much more suitable to be used by senior scholars and states that using them makes academic writing more challenging. It was also found that these students rarely uses personal pronouns when giving opinions or stating the origin of a new idea (Chang and Swales, 1999 as cited in McCrostie, n.d.). McCrostie further commented that regardless of amount of studies focused on published writings, few studies had been done on unpublished writing of non-native speakers thus suggesting that there is a need to have more studies to compare unpublished writings among both native and non-native speakers which can also contribute knowledge to the study. Gender and Personal Pronouns As mentioned previously, very few researches have been conducted in the area of discourse with gender functions as a variable. Past researches focused on linguistic differences between gender and its role in the studies related to informal writing, speech and electronic messaging (Yazdani Samar, 2010). Yazdani and Samar (2010) further stated that gender; as an effective tool in writing has not given much focus on its impact or role in the methodology of teaching writing thus, needs to cater to the arising issues academically. A study done by Yazdani and Samar (2010) on Iran writers revealed that female writers use more personal pronouns compared to males. A study conducted by Armagon et al. (n.d.) also revealed similar findings in their research. Methodology This study adopts a quantitative approach. 10 articles were randomly selected where there is equal distribution among gender (5 males and 5 females). The articles were selected from GEMA Online Journal (Jurnal Pendidikan), the Malaysian Journal of ELT Research (MELTA) and The Open Applied Linguistics Journal. All research articles are from the Social Sciences field. The articles were then analyzed via Lex Tutor. The limitation to this study includes no control over the writers race; thus the variable is not used as a factor in the study. Secondly, the authorship of research articles varies where several articles are written by single writers and few collaborative writers in single articles. Third, the research articles vary in terms of length resulting in imbalanced amount of words and personal pronouns that could be affected by it. Finally, the approaches regarding to the research articles were not taken into consideration. Few research articles were found to have a qualitative appr oach thus relying heavily on interviews or written transcripts thus may affect the outcome of the study. Findings and Discussion The findings obtained from the analysis are presented as following: Research articles written by Malaysian males in frequency: Articles Personal Pronouns Singular Personal Pronouns Plural 1st 2nd 3rd 1st 2nd 3rd Male 1 (21) it (19) they (2) them Male 2 (13) I (1) me (5) you (44) he (16) him (2) her (3) us (31) we (16) they (6) them Male 3 (26) I (1) you (95) he (15) him (31) it (3) her (7) we (2) us (24) they (11) them Male 4 (4) I (3) she (1) he (1) her (1) him (13) they (11) them Male 5 (41) I (2) me (1) she (10) we (19) they (7) them Total 87 6 234 53 128 Total: Personal Pronouns Singular (327), Personal Pronouns Plural (181) According to the table above, it is found that Malaysian male writers uses more singular personal pronouns compared to plural personal pronouns. Based on results, it is also found that Malaysian academic male writers use more 3rd personal pronouns for both singular and plural categories however the highest frequency among personal pronouns used are 3rd singular personal pronouns with a frequency of 234. Among the personal pronouns used frequently by Malaysian male writers: He HE is very selective towards whom HE directs the venom. (male 2, 2002) In terms of average score, HE is the second highest (male 3, pg. 12) It and the enormous opportunity IT presents to higher education (male 1, pg. 4) engaged in a particular task and how IT will improve their reading skills. (male 3, pg. 2) Him done bad thing to HIM and this made HIM feel bad (male 2, pg. 10) this particular strategy to help HIM comprehend what he is reading. (male 3, pg. 13) They When these students enter university, THEY expect the spoon feeding (male 1, pg. 1) particularly when THEY proceed to tertiary education. (male 3, pg. 2) information elements did THEY instruct learners to find out (male 5, pg. 1) Them , thus prompting THEM to pay more attention to metacognitive reading (male 3, pg. 3) systems of the language that enables THEM to teach effectively. (male 4, pg. 1) Research articles written by Malaysian females in frequency: Articles Personal Pronouns Singular Personal Pronouns Plural 1st 2nd 3rd 1st 2nd 3rd Female 1 (1) he (1) she (3) we (10) they (1) them Female 2 (16) I (1) me (20) you (2) he (5) her (4) his (3) she (40) it (3) us (15) we (59) they (14) them Female 3 (2) I (10) they (6) them Female 4 (3) I* (2) we (24) they (15) them Female 5 (19) I (2) me (62) you (1) she (14) he (11) her (3) him (5) we (3) us (25) they (6) them Total 40 82 85 31 170 Total: Personal Pronouns Singular (207), Personal Pronouns Plural (201) Based on the table above, Malaysian female academic writers use more plural personal pronouns in writing their research articles. This finding is similar of their male counterparts. The findings also reveal that Malaysian female academic writers use more 3rd plural personal pronouns in academic writing unlike their male counterparts who uses a higher frequency of 3rd singular personal pronouns. Among the personal pronouns used frequently by Malaysian female writers: You What assumptions do YOU think administrators make about attire (female 2, pg. 6) If YOU have the main point (female 5, pg. 8) They real audience for the language task THEY were working on (female 2, pg. 1) THEY can be changed through the learning process such as by using (female 4, 2) THEY generally respond in predictable ways rather than be critical. (female 5, pg. 4) Them being presented with predetermined language structures and then practicing THEM. (female 2, pg. 2) It also requires THEM to state their name in order to enable (female 5, pg. 7) Usage total of Personal Pronouns by males and females Gender Male Female Personal Pronouns Singular 327 207 Personal Pronouns Plural 181 201 Total 508 408 Overall, the findings indicate that Malaysian male academic writers use more personal pronouns than Malaysian female academic writers. The findings obtained are not in line with previous research that was done by Yazdani and Samar (2010) in relation to non-native English speakers. Conclusion and Recommendations The findings had shed new insight on the use of personal pronouns between male and female Malaysian academic writers. In conclusion, there is no significant difference between the general use of personal pronouns among male and female writers. Both male and female writers were found to use more singular personal pronouns. However, there is a difference in terms of the personal pronouns used between male and female writers. Male writers were found to use higher frequency of 3rd singular personal pronouns whereas the female writers were found to use a higher frequency of 3rd plural personal pronouns. The findings have also revealed that male writers use more personal pronouns compared to female writers in the overall analysis. However, as mentioned previously, the findings of this study may be affected by factors listed in the limitation section as this study is based on a small scale range. Therefore, the findings obtained in this study are still questionable thus several recommendations are proposed for future researches interested in the same area of study which are (a) to focus on research articles under the same area of study and approach; (b) to consider the writers race as a variable and (c) to take into consideration of the length of research articles planning to be used in the study. List of Research Articles: Male Writers Subramaniam, G. (2006). Stickability in Online Autonomous Literature Learning Programmes: Strategies for Sustaining Learner Interest and Motivation. Malaysian Journal of ELT Research. (2). 80-96. Hazidi, H. A. H. (2002). Similar words, Different Meanings: A Natural Semantic Metalanguage Exploration of Cultural Differences. GEMA Online of Language Studies. (2)1. 1-13. Muhammad Kamarul, K., Chew, J., Abdul Rashid, M. (2006). Metacognitive Reading Strategies of Good Malaysian Chinese Learners. Malaysian Journal of ELT Research. (2). 21-41. Munir, S. (2009). Grammatical Awareness among Primary School English Language Teachers. GEMA Online of Language Studies. 9(1). 35-46. Lim, J. M. H. (2009). Rhetorical Categories and Linguistic Mechanisms in Describing Research Conditions: A Comparative Genre-Based Investigation into Researchers Choices in Education and Applied Linguistics. The Open Applied Linguistics Journal. 2. 67-85. List of Research Articles: Female Writers Ainol, M. Z. Noor Lide, A. K. (2006). Classical and Rasch Analyses Of Dichotomously Scored Reading Comprehension Test Items. Malaysian Journal of ELT Research. (2). 1-20. Mardziah, H. A. Tan, B. H. (2008). Wired Together: Collaborative Problem-Based Language Learning In an Online Forum. Malaysian Journal of ELT Research. (4). 54-71. Nor Shidrah, M. D., Nuraihan, M. D. Noor Lide, A. K. (2005). Second Language Writing Anxiety: Cause or Effect? Malaysian Journal of ELT Research. 1-19. Siti Norliana, G. (2008). Learner Background and their Attitudes towards Studying Literature. Malaysian Journal of ELT Research. (4). 1-17. Tan, K. E. (2006). Writing English Essays within Dominant Discourses in Malaysian Schools. GEMA Online of Language Studies. 21. 23-45.

Anthropomorphized Creativity :: Philosophy Philosophical Papers

Anthropomorphized Creativity It starts at 2 o'clock in the morning, a blank sheet in front of your eyes and a blank brain behind. Whether for grades, for money, for for glory, for love, or for self respect, you have to put your thoughts down in a coherent form, but you cannot. You beg for the ability to shift out of neutral and get writing, but it doesn't come. And like any human being since we started carving into bone and shaping clay, you start to put in your mind's eye a face to what you are seeking. It has eyes, brows, a nose, and of course, a slight contemptuous smirk. That same tendency that has lead to the fashioning of idols now comes to you. "The secret of creativeness," (Carl Jung's phrase) like the philosopher's stone, is an abstraction that has tempted many great minds into building theoretical structures that try to explain the creative process, and that fail to do so for a majority of creative artists. Jung calls it a "transcendental problem which the psychologist cannot answer but can only describe." In his essay "The Artist" Jung attempts to describe the creative process using the ideas and metaphors of his eponymous theories. These attempt to replace the artist, a living, breathing human being, with abstractions according to which the artist is an "impersonal creative process." While I recently read through his essay "The Artist," and through Nathaniel Hawthorne's story "The Artist of the Beautiful," what came to my mind were those authors whose own creative processes did not fit Hawthorne's and Jung's notions. I can only chalk this up to my contrarian nature and to my choice of authors. Although more likely, it is because of my own idolatry. The author Harlan Ellison doesn't relish being asked about the secret of creativeness, at least so far as it pertains to himself. Questions about it prompt him to give a brief explanation of how he gets his ideas from a mail order business in Schenectady, New York. (They also cause him to change colors all through the spectrum.) His glib response points to the difficulty of describing the creative process in a way that will carry from one artist over to many. The challenge is compounded by the prejudices we have about the human mind in general. Every idea about the human mind is an abstraction that cannot but repel as many people as it attracts.

Founding Fathers of Psychology Essay

These four men that we are about to talk about are some of the, if not the most important people in psychology. One developed psychology as a school of thought and published the first book on the subject which opened the door for another to develop his theories. Years after the book came out another thinker was inspired to look into the human mind and this time with a more scientifically critical mind and approach, there was a common reason people had problem, he just was not positive what. This lead two of his students to move on and one focus on the individual versus what the majority has a problem with and made sure that treatment focused on them. The second looked more in depth into what naturally came into our subconscious and how that affected us and our development. These were the non-official founding fathers of psychology. This man never even practiced medicine yet, after graduating from Harvard he went on to become an influential person in psychology (Stone, 2000). In addition to many other things that William James did to help with the field of psychology, especially the psychological aspects of religion he also dabbled in the use of scientific methods to investigate the mostly untouched spiritual and psychic realm. He was also the first one to fight for psychology to be recognized as a science, everyone after him has him to thank for the distinction as a science (Croce, 2010). The way he fought was just a more unorthodox way of going about it, he did not even like to be called psychologist, in fact he preferred the term philosopher (Goodwin, 2008). He eventually developed a position that would become the foundation for the functional psychologists, this was known as pragmatism. This was based on the belief that a person had control over what they do and life changes those experiences. This lead to a book that would change the way people looked at psychology as something to take seriously, the Principles of Psychology became the first text book type publication on this subject which led to people like Sigmund Freud and others to develop their theories as well. Freud is one of the most famous of them all, when anyone thinks of psychology that has not looking in depth into its history will always think of Freud. Freud was not all the way people portray him either if something seemed to be too damaging for his patient it was stopped (Chessick, 2000). Psychoanalysis is hard on everyone on the situation because it digs deep into what makes a person act the way they do. Freud was said to have a unique approach to his patients for his time frame. He realized that when a person learns something new or experiences something new it does indeed change something about that person, he also knew that the past had something do with it and that there were layers of consciousness to a person that has an effect as well. He made them a part of their therapy and listened to what they wanted out of their therapy instead of dictating to them what they should do with themselves (Frank, 2008). He wanted his patients to be able to be free with themselves and learning their own hindrances that may keep them from doing something that they should be doing with themselves. He wanted them to be their own person and not held back by whatever has brought them to him. Freud himself focused more on assigning a general reason for people to behave the way they did which is what influenced his students to branch out. Alfred Adler joined Freud’s psychoanalytic movement in 1902, but he left the group in 1911 because of persistent disagreements with Freudian theory (Overholser, 2010). This approach that Adler created was called the Individualistic approach this approach focuses solely on the patient and what experiences have shaped them over the course of their life. This is one of the most in depth ways to psychoanalyze people, realizing the perceived flaw in Freud’s theory; he took a look at what made the individual unique and how that changed their human experience. This helps improve the one so that eventually that one will go out into society and become responsible for themselves and each other as good members of it. Adler continued to believe that Freud had made a point by looking back at ones childhood for answers but rather than focusing on the sexual root to the problem, he focused on the feelings that came out of a situation (Lafountain, 2009). For example, if one grew up afraid to take charge of situations because someone else always did it for them, they could have trouble later in life trying to be in charge of themselves or other people. After studying with Freud he went on to focus on how society affects an individual and how that individual functions in society. He believed there were three things a person needed to accomplish in life to be a healthy socially minded person. First is the task of finding how to survive, a job, maintaining ones house, the responsible things. Second is cooperating and being civil as well as respectful to society. Third are intimate relationships, having children, friends, a spouse. All three of these were crucial to being a normally functioning person in society (Lafountain, 2010). Basically a person is unique in nearly all aspects of their life and that needs to be taken into account in each and every case from psychology to teaching because not everyone is going to fit together well. Carl Jung, as with Adler was inspired and influenced by Freud in the early years of his career and as with that came the eventual disagreement and him going his separate way. He redefined some of terms that we are more familiar with today. He gave us the terms; introvert, extrovert, conscious, unconscious, collective unconscious, persona, archetype, and more importantly psyche. These were terms to simplify and classify different processes going on in the brain at any given moment, one of the other more important and less verifiable is the theory of collective unconsciousness, this is the belief that collectively humans have a psychological knowledge that they can draw on that is inherent in our genetic make-up (Carter, 2011). This was closely followed by the archetypes which without collective unconscious as a theory would not be feasible, the archetypes are what those thoughts are made up of in the collective unconscious, something like innate nature that says we are inherently supposed to fear things that would do us harm. Studying this brings out what is instinctual in humans versus what is something that they are aware of doing, much like Freud’s subconscious thought theory. Both agreed that there are things that are in humans that are unconscious and just happen and those needed to be studied and understood as well (Carter, 2010). Jungian followers believed that like Freud dreams had meaning but in Jung’s school this allowed the person analyzing the dreams to free associate the meaning based off of their own knowledge of mythology and life versus what would be from the person who is being analyzed own life. The thought was that collective unconscious would make the analyst come to the correct conclusion based on unconscious thoughts going back and forth between the two. These four individuals shaped psychology as what it is today, they both indirectly and directly influenced each other even when some of them never met and history has diminished their accomplishments. James started it all with the mind of a philosopher who enjoyed the concreteness of what science proved but also the mystery of what it left open. Freud was a philosopher who thought more as a scientist and therefore opened the idea that the brain has hidden information in it that needed to be discovered to learn what makes a person themselves. This led Jung and Adler to take his ideals and expand on them where they agreed and where they disagreed. Without them psychology would not be where it is today and you can see little bits of what they contributed throughout its history. . References  Carter, D. (2011). CARL JUNG IN THE TWENTY-FIRST CENTURY. Contemporary Review, 293(1703), 441. Chessick, R. D. (2000). Psychoanalysis at the Millennium. American Journal Of Psychotherapy, 54(3), 277. Croce, P. J. (2010). Reaching beyond Uncle William: A century of William James in theory and in life. History Of Psychology, 13(4), 351-377. doi:10. 1037/a0021106 Frank, G. (2008). A response to â€Å"The relevance of Sigmund Freud for the 21st century. â€Å". Psychoanalytic Psychology, 25(2), 375-379. doi:10. 1037/0736-9735. 25. 2. 375 Goodwin, C. J. (2008). A History of Modern Psychology (3rd ed.). Hoboken, NJ: Wiley. Lafountain, R. (2009). Alfred Adler’s Place in the Field of Psychology. Washington, District of Columbia, US: APA Division 1, Society for General Psychology. Overholser, J. C. (2010). Psychotherapy that strives to encourage social interest: A simulated interview with Alfred Adler. Journal Of Psychotherapy Integration, 20(4), 347-363. doi:10. 1037/a0022033 Stone, A. A. (2000). Images in psychiatry: William James, 1842-1910. The American Journal of Psychiatry, 157(10), 1583-1583. Retrieved from http://search. proquest. com/docview/220496188? accountid=35812.

Communication †According to Ability Essay

Whether CLT should be considered an approach or a methodology is a more abstract debate and here I want to deal with its more practical aspects. In fact, it is those very elements, and the name itself, which have been used to challenge the future relevance of CLT. Firstly, the label implies a focus on communication and some might argue that this method can’t be employed genuinely with low levels as there is no authentic communication, due to a limited vocabulary and restricted range of functions. Initially, many of a learner’s utterances are very formulaic. As an aside, consider just what percentage of our own English expressions are unique, and how often we rely on a set phrase; just because it is delivered unselfconsciously and with natural intonation does not make it original. The aim is that the length and complexity of exchanges, and confident delivery, will grow with the student’s language ability. With the emphasis on communication, there is also the implication that spoken exchanges should be authentic and meaningful; detractors claim that the artificial nature of classroom–based (i.e. teacher – created) interactions makes CLT an oxymoron. Nevertheless, a proficient teacher will provide a context so that class interactions are realistic and meaningful but with the support needed to assist students to generate the target language. We need to consider that producing language is a skill and when we learn a skill we practise in improvised settings. For example, before a nurse gives a real injection, they have punctured many a piece of fruit to hone their technique. Accuracy as Well as Fluency It might also be argued that the extent of some of the structures or functions may never be used in real life. One example is adjective order; I have given students an exercise where they have to produce a phrase with a string of adjectives, such as â€Å"a strong, orange, Norwegian, canvas tent.† This is very unnatural, as most times we only combine two or three adjectives. The other example is directions – we have students follow a map and negotiate exhaustive directions which suggest maze-like complexity. In reality, most of us probably are only involved in a three-phase set of directions. In fact, what we are doing with these exercises is exposing students to patterns which they can later activate. This focus on accuracy versus fluency is one of the issues not often considered in a discussion of CLT. The teacher decides to pay attention to one or other end of this band, depending on the type of lesson, or the stage of a particular lesson, and accuracy is their choice if they want to deal with students getting things right, take an opportunity for correction, or gauge the success of their teaching, for example. Freer speaking involves more choice, therefore more ambiguity, and less teacher intervention. While CLT implies the lessons are more student-centred, this does not mean they are un-structured. The teacher does have a very important role in the process, and that is setting up activities so that communication actually happens. There is a lot of preparation; accuracy practice is the bridge to a fluency activity. By implication, CLT involves equipping students with vocabulary, structures and functions, as well as strategies, to enable them to interact successfully. The reference to strategies introduces the matter of grammatical versus communicative competence. If we view the two as mutually exclusive, then we are likely to champion one over the other, in terms of approach, curriculum or whatever else determines and defines our classroom teaching. In fact, Canale and Swain’s model of communicative competence, referred to by Guangwei Hu, includes four sub-categories, namely grammatical, sociolinguistic discourse and strategic. They consider someone competent in English should demonstrate both rules of grammar and use. Promoting Learning This returns us to the consideration of who we are teaching, and why. Are our students aiming to learn or acquire English? Do they need to know lexical items and linguistic rules as a means of passing an exam, or do they want to be able to interact in English? For those inclined to maintain the dichotomy between learning and acquisition, and who argue that our primary focus is learners, CLT still has relevance. It is timely to review an early definition of CLT. According to Richards and Rodgers, in Guangwei Hu, CLT is basically about promoting learning. Then again, Mark Lowe suggests that we follow Halliday’s lead and drop the distinction between learning and acquisition, and refer to language mastery instead. After all, if the students master the language, they will certainly be able to perform better in exams, if that is their goal. In addition, those who do see a purpose beyond classroom-related English will be better equipped for using the language socially. Motivation One of the constant discussions in all my teacher training groups was how to motivate students. This suggests that the focus on passing the exam was not always enough. Motivation relates to engaging students but also includes confidence building. If there is a climate of trust and support in the classroom, then students are more likely to contribute. One way of developing this is to allow pair-checking of answers before open-class checking occurs. Another way is to include an opportunity for students to discuss a topic in small groups before there is any expectation that they speak in front of the whole class. Evelyn Doman suggests that â€Å"The need for ongoing negotiation during interaction increases the learners’ overt participation†¦Ã¢â‚¬  It is this involvement we need to harness and build on. Sometimes the participation is hardly what we would define as ‘negotiation’, but merely a contribution. For a few students, just uttering a word or a phrase can be an achievement. Indeed, some of the teachers in the training sessions said this was the goal they set for their more reticent pupils. And I have had students who, after writing their first note or e-mail in English, expressed their pride at being able to do so. If teachers consider an activity to be irrelevant or not engaging enough, there are many other tasks which may be more appropriate, such as surveys, using a stimulus picture and prompt questions (Who†¦ Where†¦ When†¦What†¦), or a series of pictures which need to be sequenced before a story is discussed. In this respect, CLT addresses another area which constantly challenges teachers, the mixed-ability class. When the lesson progresses to a freer-speaking activity, students can contribute according to their ability and confidence, although I acknowledge both need to be stretched. So there is a challenge for the more capable students, while those with an average ability still feel their effort is valid. This compares with the less creative opportunities offered by some textbooks, where students read a dialogue, perhaps doing a substitution activity, for example. A basic responsibility is considering and responding to the needs of our students, so if the course book is inadequate we need to employ the following steps: select, adapt, reject and supplement. Moreover, because each class we teach has its own characteristics and needs, CLT will vary each time we employ it. Conclusion Too often, a ‘new’ approach appears to completely dismiss the previous one. This is not always the intention, but probably more a result of the enthusiasm of practitioners exploring and implementing fresh activities or opportunities. Also, throughout the CLT debate, there seem to be dichotomies which are employed to argue for its irrelevance. It is evident that CLT has gathered a range of characteristics, perhaps more through misunderstanding or by association, but it is actually not as incompatible with other valued practices as it is sometimes made to appear.

The most common fears and their reasons

The most common fears and their reasons Every day is a day of decision-making. From the smallest decision of what to wear, to more important decisions at work, and, on some occasions, some really big decisions, we try to weigh alternatives and make the best one. We decide on college majors; we buy cars and homes; we make huge decisions about career choices and relationships. But what happens when we cannot make decisions or we make poor choices because we are afraid. While the reasons for our fear may differ, one thing psychologists tell us is true. Fear can become so debilitating that we are just stuck we cant act at all. And that of itself is actually a decision a decision to do nothing. And those decisions to do nothing heavily affect our lives. Here are 4 of the most common fears and their impact. Fear of Failure You have been very comfortable in your job and you do it well. All of a sudden an opportunity comes up for quite a promotion, and your boss thinks you are the perfect candidate. You are flattered, but then the fear grips you. This new position means supervising lots of people; there are more responsibilities and new things to learn; you will be blamed if things go wrong. Now you have the weekend to make a decision, and you are thrown into anxiety and panic attacks. Monday morning comes, and you turn down the promotion, feeling a great sense of relief. Fear of failure can impact all aspects of our lives, and it keeps us from taking up new challenges that mean personal and professional growth. Fear of Criticism or Disapproval This fear is a direct result of low self-esteem, because it means that we fail to make decisions based upon our own desires and goals. We worry instead about what others may say or think. You are in college and studying pre-med. You come from a family of doctors, and it is just a given that this will be your career choice too. You have been groomed for this for years. But now, you really hate pre-med and you have begun a love affair with computer science, taking as many elective courses in the field as possible. You want to change your major but you know how your parents and relatives will react, and you do not want to disappoint them. So, you stick it out and ultimately enter a field for which you do not have real passion. You then lead a life of wondering if you might have been the next Bill Gates of Steve Jobs. Fear of Change/Risk We all have our comfort zones, and they are nice secure places. We really want to stay in them, but often life tries to push us out of those zones and into new unchartered territory. You have a comfortable job with an adequate income. You are truly talented in web design and have done an outstanding job creating the websites for some friends. A colleague approaches you and thinks that two of you could start your own web design business and make a killing. He already has several clients lined up and just needs you as the creative arm of the business. Suddenly you are faced with making a huge change a change that will really pull you out of your comfort zone. You have a mortgage and maybe a car payment. You might have to go into your savings for a while. You just cannot do it, and you have to tell your colleague no. Several years later, that colleague and his partner are highly successful, setting their own schedules and having fun in their work. You are still in your 9-5 comfort zon e, trying to tell yourself that you made the right choices while looking upon them with envy. Fear of Success Yes, thats right. This is a mindset that says, Once I reach the goals that I have told everyone about, what do I do next? Can I move to the next level without failing? Fear of success is really fear of failure, and what it does is keep us from achieving the current goals we have set. Its just so much easier to keep saying we are working on them and never actually get there. Others will admire us they will applaud our perseverance. And well gladly take all of that praise, and keep plugging along. And, we never have to make the next life decision where do we go next? Fear stunts our growth. Whether it is the fear of moving into a new relationships, the fear of a new job, the fear of taking risks to follow our dreams, or the fear of dis-pleasing others, we end up living, as Thoreau used to call them, lives of quiet desperation, always wondering what could have been had we not be afraid. So, if you have fears that are holding you back, identify them and face them head on. Then get some help with them. Overcoming fear is a process, but it can be done.

Langston Hughes Biography

Langston Hughes Biography Langston Hughes was a human rights activist and a playwright who constantly led the revolution change against the segregation of the Negro in America. He is considered one of the most influential agitators for change in the social order in the history of activism in America. The poem highlights the plight of the Negro in the USA.Advertising We will write a custom essay sample on Langston Hughes Biography specifically for you for only $16.05 $11/page Learn More Resilience From the poem, Hughes outlines the virtue of resilience. Resilience refers to the quality of resuming to your original form irrespective of how much you are pressed with issues. The racial segregation in America is a social phenomenon that no one would like to experience, it should elicit bad memories in any individual, but the persona simply says,† †¦.he laughs.† He seems to be unaffected by the racial discrimination that he is being subjected to, he simply dismisses it, ev en though we all know that such occurrences would make an individual bulge and assume a combatant attitude.(Rhynes 62) Patriotism Conventionally, anyone who gets treated wrongfully in an environment will be conditioned to deeply loathe such environment. A student battered in any high school will hate anything to do with high schools, despite the sub human treatment he gets from the fellow countrymen; he is still patriotic enough to proclaim his love for the same nation. In the last line, he claims authoritatively that â€Å"†¦I too am America.† He loves his country despite the ill treatment he is invariantly subjected to.Advertising Looking for essay on biography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hopefulness Perhaps, this is the most outstanding value that Hughes wanted to portray in his poem. In my opinion, it forms the primary trait of the persona. The author wanted to illuminate a ray of hope to the vic tims of racial segregation. He outlines this throughout the poem. When he says that he eats and grows strong, the value of hope is portrayed, he is not easily broken disheartened, he looks forward for change, and so he says, â€Å"†¦Tomorrow, i will be at the table.† A hopeful person quotes the future, while a hopeless person drowns in disillusionment. (Rhynes 102) The persona however, looks forward for the brighter tomorrow. From the tone of the poem, it is very obvious that the future that he is waiting for will be much better than the present time. (Rhynes 11) He argues that his tormentors â€Å"will see how beautiful I am.† Use of â€Å"will† infers to a future tense meaning the persona is still keeping hope alive of better tomorrow. (Rhynes 64) The calmness he portrays in the poem is due to his hope for a free America. (Rhynes 66) Patience The persona is a very tolerant person. He is not belligerent at all, even though it is obvious that he is subjecte d to surly conditions that undermine human dignity, he remains friendly to them, no wonder he says that â€Å"I laugh.† He also waits patiently for the outcomes of the future when he will be stronger and even â€Å"more beautiful.† Calmness and Tactfulness One would expect opposition from the persona to counter the oppressors, but he avoided the confrontation and instead remained calm. (Rhynes 33) He says that when sent to the kitchen, â€Å"he ate well†, he didn’t confront anybody but planned by eating well and â€Å"growing strong.† Eventually, he says that he’ll no longer be told to â€Å"eat in the kitchen,†Advertising We will write a custom essay sample on Langston Hughes Biography specifically for you for only $16.05 $11/page Learn More Rhynes, Martha E.I, too, sing America: the story of Langston Hughes. Greensboro, N.C.: Morgan Reynolds, 2002. Print.

Cute Love Quotes

Cute Love Quotes Love quotes can be both romantic and sad. However, the ones that always make me smile are the cute love quotes. These charming quotes never fail to grab my attention. Use the following cute love quotes to bring a smile to the face of your beloved and show how much you care. American ProverbYou have to kiss a lot of toads before you find a handsome prince.TalmudWhere love is, no room is too small.Jean-Francois de la HarpeWe never forget those who make us blush.AnonymousYou know when you have found your prince because you not only have a smile on your face but in your heart as well.​Joseph BarthMarriage is our last, best chance to grow up.Joanne WoodwardSexiness wears thin after a while and beauty fades, but to be married to a man who makes you laugh every day, ah, now thats a real treat.Erich SegalTrue love comes quietly, without banners or flashing lights. If you hear bells, get your ears checked.Pearl BaileyWhat the world really needs is more love and less paperwork.Mark TwainAfter all these years, I see that I was mistaken about Eve in the beginning; it is better to live outside the Garden with her than inside it without her.Lisa HoffmanLove is like pi: natural, irrational, and very important.AnonymousLove is when you wake up thinking of no one else but, that person!Robert FulghumWhen we find someone whose weirdness is compatible with ours, we join up with them and fall into mutually satisfying weirdness and call it love true love.J. D. SalingerThats the thing about girls. Every time they do something pretty, even if theyre not much to look at, or even if theyre sort of stupid, you fall half in love with them, and then you never know where the hell you are.Zora Neale HurstonLove, I find, is like singing. Everybody can do enough to satisfy themselves, though it may not impress the neighbors as being very much.Sacha GuitryI am in favor of preserving the French habit of kissing the hands of ladies. After all, one must start somewhere.Guy de MaupassantA legal kiss is never as good as a stolen one.Michael LeunigLove one another and you will be happy. Its as simple and as difficult as that.

Read a source and write Essay Example | Topics and Well Written Essays - 750 words

Read a source and write - Essay Example Yoga is originally from Hindu, India from early 5000-1000 B.C. The word of yoga, from the Sanskrit yui, has been interpreted as meaning to yoke or join with the divine. The early description of yoga describes it as a set of mental and physical exercises. There are appears to be a strong structural link between early forms of yoga and meditation as a means of achieving unity with a sort of transcendental consciousness. Still, some interpreters claim that yoga is a universal practice, and emphasize that yoga pre-dates Hinduism. Indeed, yoga has become important in many emerging and multifaceted religious traditions (75). Yoga arrived in America in 1805, and it developed fast. Yoga won over the American audience, and quickly became widely popular. With the advancing popularity of yoga in the United States it was not long before hybrid forms of the practice emerged. In a religious context one of the most significant hybrid forms of yoga was Christianity Yoga. Brooke Boon created Christi anity Yoga after attending traditional yoga classes and feeling alienated by what she believed was the subtle Hindu dialectic. For instance, Boon rejected phrases such as ‘achieving oneness with the universe’. Believing that such perspectives were antithetical to Christian doctrine, Boon innovated a form of yoga solely reliant on Christian themes and terminology. Indeed, Boon’s Yoga classes look a lot like traditional Yoga-using many of the same poses, breath control, and meditation practices-but replacing the more obvious Hindu references with Christian language and music, Bible meditation, and frequent references to Jesus (74). That is the difference between the traditional yoga and Christianity Yoga. Many people in the United States are Christian, so people use Christian Yoga as a religious practice. Christianity Yoga is more focused on knowledge than the real physical practice. Ultimately, it seems that the crucial differentiation between

Project management Essay Example | Topics and Well Written Essays - 1500 words - 17

Project management - Essay Example Mediation regarding theory development in project management is not a recent development; this essay has discussed the fit between several published theories regarding project management and individual practice as a result of my participation in the Being-Active project. There are several published theories about management, though this article has touch on a few that were relevant with the discourse. Actually, the discipline of project management is not the only discipline of knowledge that within its progression falls into this trap of reinforcing its theoretical base as one of the academic discipline. Theory can be described as a scientific principle facilitating prediction and avails explanation for a given phenomenon as contrary to the body of knowledge (Tauber, 2007). In respect to this, a theory as the way it has been defined in natural sciences entails empirical verifications founded on direct observations and personal experience as per laws or scientific typology that assists in organizing things, give an explanation for the past and predicting the future occurrences and help explain the factor behind the way things do happen. Most entrepreneurs are most likely to have employees with skills in project management. This may be so in that learning the skill of project management becomes more useful and important. Good project managers are come from experience or being train ed, and not by birth. (Blanco, 2011) In getting involved in ActiveBeing project 2014-15, there are several managerial theories that one may notice as to being in use. There are some critics who argue that there is no explicit theory of project management (nmbm). During the stay, there were a lot of activities which needed to be handled in order to achieve the goals at the end of it all. As new entrants into the field of management that is competitively hard to handle, it was advisable to

Psychology, Sleep Theories Research Paper Example | Topics and Well Written Essays - 500 words

Psychology, Sleep Theories - Research Paper Example While asleep, most physiological functions of an individual such as blood pressure, heartbeat and rate of breathing decrease. It has been proved that in human beings, mammals, and a majority of other animals regular sleep is necessary in order to survive. Sleep is not a uniform process. Sleep happens in progressive stages, referred to as the sleep cycle (Tami Port, 2009).These stages show characteristic changes in the activity of brain. The cycle begins with light sleep, followed by deep sleep. Sleep is divided into two main stages, REM sleep and non-REM sleep. Here REM stands for "rapid eye movement". Non-REM sleep can be again divided into four stages. As sleep progresses from stage one to stage four, sleep becomes deeper. The third and fourth stages are often grouped together and are called slow wave sleep (SWS). When an individual is in SWS muscle and eye movements become less. Even though human beings spend almost one-third of their lives sleeping, one does not know exactly the functions of sleep. One of the major theories of sleep says that sleep is necessary for repair and restoration of the body as well as the mind. According to this theory sleep helps the body recover after an active day and gives the body the chance to restore substances that are lost while performing our daily duties. Another theory suggests that sleep has an adaptive function. According to this theory animals sleep because they need to protect themselves. However it is a known fact that sleep is a time to rest and rejuvenate and that it benefits us in many ways. When a person does not get the required amount of sleep he feels drowsy all the time, is not able to concentrate and is irritable .It has been proved that REM sleep is important for learning and memory. Many individuals complain of lack of or insufficient sleep. All of us at some time or the other have experienced this. However for many this problem is severe and

Is this a great essay or what Example | Topics and Well Written Essays - 1250 words

Is this a great or what - Essay Example It is a kind of printed appearances on topical contemporary questions. In fact, it is the time in Twain’s life and work, which is marked by satirical rage, bitterness, and despair, sharply contrasting with the prevailing view of the writer as a laughing humorist, which has been living in the readers’ minds for a long time, and making late Twain one of the truly tragic figures of American culture. In particular, in his essay â€Å"The Damned Human Race† he questions the status of man as a supreme being in the hierarchy of living creatures of planet Earth. In typical to him unmasking manner of that period of creativity, Mark Twain brings into being a great American essay extremely conforming to the standards of writing an essay according to Lapham’s notion. The first obvious Lapham’s norm, which is brightly represented in Twain’s â€Å"The Damned Human Race†, is writing an assay as a depiction of thoughts through their audition on the paper or any other way. It is some sort of improvisation, or rather a flurry of speculations on a concrete acute topic. As we can see from the analyzed essay, Twain represents his own vision, his own understanding of the origin of a mankind through making contrasts of parallel lines of behavior patterns of human beings and animals. His striking and challenging idea becomes that particular fact that comes from his own supervisions and serves as an unpredictable concept, which makes people’s minds to protest or question their precede knowledge of the issue. And this is a specific feature of an improvisational manner of reflections. The central point for Twain’s argument against the highest nature of men is their cruelty, meanness, and consumer nature in comparison with hig her principles of animals’ existence, dictated by the laws of nature only. In a point of Twain’s fact, humans enslave each other on the basis of dependence and money ranking; kill dissidents and representatives of other religious

Engaging in CSR Activities for Starbucks Research Paper

Engaging in CSR Activities for Starbucks - Research Paper Example The company is headquartered in Seattle and has more than twenty thousand stores in different locations of the world. The coffee chain along with the main product coffee which comes in various forms also serves snacks and pastries. The stores sell packaged food as well as other merchandise that are used as materials for the promotion of the brand like coffee mugs (Pendergrast 133). Though mostly based in the US, Starbucks has ventured into the other countries as well like Japan, Canada, South Korea, Thailand, Mexico, Germany , China and many other countries. The company over the years of its existence has taken part into various CSR activities which has brought the brand into the limelight. These activities have varied across the various social issues including environmental protection, caring for the coffee producers, practicing fair trade as well as selling products for the sake of collecting money for children in need (Warner 1). Issue Identification The company as a part of its e nvironmental sustainability measures started the use of the paper cups which were claimed to be made of the recycled paper. Thus the food and the beverages were coming in contact with this recycled paper cups. These recycled materials were being used not only in the cups but also in the in the cardboard carriers and the napkins. The company claimed that it would have a direct impact on the environment and would be able to save almost 5 million pounds of tree fiber every year (Tice 1). This was a positive step on part of the company from the sustainability point of view. However, the company came across a lot of controversy since the cups are made of materials that have been used before by other customers (Taylor 49). Thus there were hygiene and safety issues relating to the use of such used materials. It was claimed by a set of people that Starbucks had not taken the permission of Food and Drug Administration before taking such a step that could harm the health of the consumers. Thu s the question that came up was how much Starbucks was being able to deliver the social responsibility goals that it had set and what were the consequences of the steps taken. Issue significance The issue is important from various respects because the health of the customers of Starbucks were at stake. First of all, the cost that was incurred by the company in the process of recycling was pushed to the customers who were buying the coffee. If it was a case of CSR then the recycling cost should have been borne by Starbucks. But the activist groups were of the opinion that the company evaded such costs. Secondly, the material that was used by one individual was given to another person (Bryant 173). This could lead to various health problems that would not comply with the hygiene standards. Thirdly, the company had not taken the approval of the FDA which was mandatory on part of the company. Finally, the customers’ opinions were not considered while taking this decision of imple menting the use of cups made of recycled paper (Locke and Latham 73). Thus from the economic, legal, social, moral and ethical point of view the step was not appropriate. Identifying the stakeholders In order to identify the stakeholders and their relative interest and power in the issue a stakeholder map has been drawn and their relative importance has been plotted as below.

The Logical Problem of Language Acquisition Essay

The Logical Problem of Language Acquisition - Essay Example (Cook, 1988) Language acquisition begins very early in the human lifespan, and begins, logically enough, with the acquisition of a language's sound patterns. The main linguistic accomplishments during the first year of life are control of the muscles that produce speech and sensitivity and the acquisition of native phonetic distinctions used in the parents' language. Interestingly, babies achieve these feats before they produce or understand words, so their learning cannot depend on correlating sound with meaning. They must be sorting the sounds directly, somehow tuning their speech analysis module to deliver the phonemes used in their language (Kuhl, et al., 1992). Shortly before their first birthday, babies begin to understand words, and around that birthday, they start to produce them (see Clark, 1993; Ingram, 1989). Despite the vast differences in language, children's first words are similar all over the planet. About half the words are for objects: food, household items, and people. There are words for actions, motions, and routines. Finally, there are routines used in social interaction, like yes, no, want, hi. Around 18 months, language changes in two ways. ... Once more, children's two-word combinations are highly similar across cultures. These sequences already reflect the language being acquired: in 95% of them, the words are properly ordered according to his/her particular grammatical rules. (Pinker, 1984; Ingram, 1989). Between the late two's and mid-three's, children's language blossoms so rapidly that it overwhelms the researchers who study it, and no one has worked out the exact sequence. Sentence length increases steadily, and because grammar is a combinatorial system, the number of syntactic types increases exponentially, doubling every month, reaching the thousands before the third birthday (Ingram, 1989, p. 235; Pinker, 1984). Though many of the young 3-year-old's sentences are ungrammatical for one reason or another, it is because there are many things that can go wrong in any single sentence. When researchers focus on a single grammatical rule and count how often a child obeys it and how often he or she ignores it, the results are very impressive: for just about every rule that has been looked at, three-year olds obey it a majority of the time (Pinker, 1984, 1989; Crain, 1992). Though our ears perk up when we hear errors, more than 90% of the time, the child is on target. Children do not seem to favor any particular kind of language (indeed, it would be puzzling how any kind of language could survive if children did not easily learn it!). They swiftly acquire free word order, SOV and VSO orders, systems of case and agreement, and whatever else their language throws at them. Even grammatical gender, which many adults learning a second language find challenging, presents no problem: children acquiring language like French, German, and Hebrew acquire

Engaging in CSR Activities for Starbucks Research Paper

Engaging in CSR Activities for Starbucks - Research Paper Example The company is headquartered in Seattle and has more than twenty thousand stores in different locations of the world. The coffee chain along with the main product coffee which comes in various forms also serves snacks and pastries. The stores sell packaged food as well as other merchandise that are used as materials for the promotion of the brand like coffee mugs (Pendergrast 133). Though mostly based in the US, Starbucks has ventured into the other countries as well like Japan, Canada, South Korea, Thailand, Mexico, Germany , China and many other countries. The company over the years of its existence has taken part into various CSR activities which has brought the brand into the limelight. These activities have varied across the various social issues including environmental protection, caring for the coffee producers, practicing fair trade as well as selling products for the sake of collecting money for children in need (Warner 1). Issue Identification The company as a part of its e nvironmental sustainability measures started the use of the paper cups which were claimed to be made of the recycled paper. Thus the food and the beverages were coming in contact with this recycled paper cups. These recycled materials were being used not only in the cups but also in the in the cardboard carriers and the napkins. The company claimed that it would have a direct impact on the environment and would be able to save almost 5 million pounds of tree fiber every year (Tice 1). This was a positive step on part of the company from the sustainability point of view. However, the company came across a lot of controversy since the cups are made of materials that have been used before by other customers (Taylor 49). Thus there were hygiene and safety issues relating to the use of such used materials. It was claimed by a set of people that Starbucks had not taken the permission of Food and Drug Administration before taking such a step that could harm the health of the consumers. Thu s the question that came up was how much Starbucks was being able to deliver the social responsibility goals that it had set and what were the consequences of the steps taken. Issue significance The issue is important from various respects because the health of the customers of Starbucks were at stake. First of all, the cost that was incurred by the company in the process of recycling was pushed to the customers who were buying the coffee. If it was a case of CSR then the recycling cost should have been borne by Starbucks. But the activist groups were of the opinion that the company evaded such costs. Secondly, the material that was used by one individual was given to another person (Bryant 173). This could lead to various health problems that would not comply with the hygiene standards. Thirdly, the company had not taken the approval of the FDA which was mandatory on part of the company. Finally, the customers’ opinions were not considered while taking this decision of imple menting the use of cups made of recycled paper (Locke and Latham 73). Thus from the economic, legal, social, moral and ethical point of view the step was not appropriate. Identifying the stakeholders In order to identify the stakeholders and their relative interest and power in the issue a stakeholder map has been drawn and their relative importance has been plotted as below.

The mass would be measured Essay Example for Free

The mass would be measured Essay Introduction: Magnesium is a metal which need get rid of two electrons; oxygen is a gas at room temperature and it needs two electrons and magnesium oxide is ionic compound because when they join up they are ions and both elements have an opposite charge which creates electrostatic attraction between them creating a very strong bond between the two ions, but they only become ions when oxygen takes electrons away from magnesium. 2Mg(s) + O2 (g) 2MgO(s). The conservation of mass is also involved in this experiment so the theory of conservation of mass is that if I use 48g of magnesium and 32g of oxygen I would get 80g of magnesium oxide, and with this reaction the ratio for mass is 24:16. What I would expect the formula to be is MgO because magnesium needs to lose 2 electrons and oxygen needs to gain 2 electrons so the ratio would be 1:1 so that in every 1million magnesium atoms there would be 1 million oxygen atoms. Preliminary Work: We would be using a total mass of 150cm, we initially have 200cm but encase of mistakes we would only be using 150cm. Since there would be two experiments I would need to divide the amount of magnesium I have in two so each experiment would be using 75g of magnesium. So this means that the lengths would need to go up in 5 (5cm, 10cm, 15cm, 20cm and 25cm). Since 5, 10, 15, 20 and 25 all add up to 75 this would be the only logical method. Using a range this big also allows me to be able to make a comparison between the lengths because the results would end up being very different. Possible Formulas for magnesium oxide Formula Mass of Magnesium (g) Mass of Oxygen (g) Mass of Magnesium Oxide (g) Point to Plot MgO. ) This table shows the plotting point for the graph. All points would be going through point zero (naturally) because if you have no magnesium then it would be impossible to get any magnesium oxide because there is no magnesium atoms more oxygen atoms to join up to make magnesium oxide. This also shows the gradient of each formula so that I can match it to my graph for the main experiment and find out what formula of magnesium oxide I have created in my experiment. Formula Ratio/ Gradient MgO 1. 67 Mg2O 1. 33 MgO2 2. 33 Mg3O2 1. 44 Mg2O3 2 Mg3O 1. 22 The purpose of this graph is so that I could compare the gradient shown on this table to my graph. When I calculate my gradient I would tell what formula of magnesium oxide I have created by seeing which gradient is the closest to my gradient. Timing for reaction The aim here was to find out how long it took for magnesium to burn. Mass (g) Time (m) Crucible + lid + magnesium 50. 76 Crucible + lid 50. 45 Magnesium 0. 31 Crucible + lid + magnesium oxide 50. 93 29. Crucible + lid + magnesium oxide 50. 96 32 Crucible + lid + magnesium oxide 50. 96 35 Crucible + lid 50. 45 Magnesium Oxide 0. 51 What I learned from this is that has the mass increases so does the time it takes for the magnesium to burn. This is because more energy is required to burn more magnesium which means more time would be need to provide it. I can also tell that after repeating to see if there was a reaction there was no longer an increase in mass which meant that there were no longer any oxygen atoms joining up with any magnesium atoms. Main experiment: List of Apparatus I have used: Bunsen Burner   Crucible and Lid   Digital Balance 0. 01g Goggles Heat Proof Mat   Magnesium Ribbon (200cm)   Pipe-clay triangle   Tongs * Tripod Safety We used the crucible and lid because it wont crack which means there would be no injury to anyone. If I was to use glass the chanced of and injury would be high. Another advantage for safety with the crucible is that we wont be able to see the light produced from the creation which means there would be no risk of your eyes being damaged. We used a heat proof mat so that the table will not get burnt or anything else. We would also use goggles because at some point during the experiment we would be lifting the lid to see if the reaction has stopped so using the goggles causes a decrease in glare from the light and it was also used to prevent any particulates from entering my eyes. I also tucked in my tie in my shirt because there was fire from the Bunsen burner and I did not want to get anything easily loose on me to catch fire so tucking my tie in would lower the chances of injury to me. We also checked the heat of the crucible and lid to if it was cool enough to hold by using the harmless method; we hovered our hands over the crucible and lid to see if any heat was radiating to our hands and we could not feel any feat we would light touch the crucible for half a second to get a better sense of the heat and if it feels cool we would then take it back. Method What Im going to measure is the mass of the magnesium ribbons at different lengths, and Im also going to measure the amount of magnesium oxide it makes. The mass would be measured by a digital balance (0.01g), which was very accurate way of measuring the mass because it can detect up to two decimal places. To make sure its a fair test we took two tests for each length so that we could get an accurate average. We also used a pipe-clay triangle so that the crucible would not experience heat loss (if we were using a gauze) which would affect how much magnesium oxide is produced. We also used the ruler to make sure that the lengths that we used were as accurate as it can be so that the results are fair. How we set up the equipment was that we could have the meat proof mat so that there are no burns around the area or the possibility of fire. The crucible and lid would be placed above the pipe-clay triangle so that the heat would reach the crucible in the right place. The tripod would be used to keep the crucible and lid above the Bunsen burner at the right distance. We would also lift the lid from time to time to see if the reaction has stopped. We can tell if the reaction has stopped because there would be no bright light. Then we would reheat it to see if the reaction has fully stopped. We can tell if the reaction has fully stopped because there would be no increase in mass. Next time I would do two experiments at the same time so that I could get my results quicker. DIAGRAM: Length Crucible + lid (g) Crucible + lid + Magnesium (g) Magnesium (g) Average Magnesium (g) Crucible + lid + Magnesium Oxide (g) Magnesium Oxide (g) Average Magnesium Oxide (g) 5cm 4This table shows two results from each length showing the mass of magnesium and the mass of magnesium oxide produced. The two sets of results from each length were then turned to an average so that we can get an accurate figure. I then plotted a graph of these results so that I can see a clear trend. The reason why I took many readings from different lengths is because so that I could get different readings for mass so that I can plot them on the graph at different points so that it can give me a line of best fit.

The Ethics And Social Responsibility Business Essay

The Ethics And Social Responsibility Business Essay The report considers a range of organizational issues, researching key aspects of management within the organization. The organizations management structure and process are analyses and evaluate in relation to current theory. The following sources were consulted: Website. Hand written. Oral queries. The notes provided by the tutor. Some verbal information from its employees. Acknowledgements: I am very thankful to Mrs. Tanu Reet Virk to give me the opportunity and her valuable time in regards to the completion of the business communication project assigned by my tutor. Without their immense knowledge and expertise it would not have been possible. Thanks to our tutors for supporting and providing us with all the help and knowledge towards the completion of the project. 1.3 Executive Summary The following aspects of the Nandos management were investigated and analyzed, and these conclusions were drawn: Types of organisation: I will be discussing about Nandos cafà © Organisation structure: I will be discussing about the different level of authority Environmental structure: I will be discussing on the internal and external factors that affect the organisation Planning and control system, processes and strategies: I will be discussing about how the organisation plans and controls in order to achieve the goal Team structure and dynamics: I will be discussing about how the organisation deals with conflicts and motivates the employees Leadership: I will be discussing about how the organisation makes decisions and how they deal with issues. 2.1 Type and size of organization 2.1(a) Findings: Nandos in originally open in1987.Nandos is a South African casual dining restaurant group originating from the Mozambican-Portuguese community with a Portuguese/Mozambiquan theme. Nandos operates in thirty countries on five continents. As it is a worldwide food chain, it is more popular in Birkenhead. The owner opened branches; inside the Westfield mall to make it convenient for the customers. It also includes a drive-thru and an internal playground. Its main activity to give quick service to their customers and provide them fresh Chicken and French fries, ice cream, milk shakes etc. It also gives donations for childrens health it also arrange much kind of programs for childrens entertainment. 16 full time and 4 part time workers are working here. 2.1( b) analysis I have found out that Nandos cafà © is a highly customer based fast food restaurant. It only provides grill chicken and make their own sauces which makes it unique from other restaurants .Customers are mainly allured to the sauces of Nandos. Since the restaurant size is small so this kind of structure is completely suitable for it. (2.2) Organisation Structure General Manager: Responsible of general manager is to controls lower management, maintain inventory supply, inspect daily cash balancing and transaction activities confirm local health codes. General Manager Restaurant Manager Assistant Managers Shift manager (Staff Training ) Crew Members Assistant Manager: -Assistant Manager gives assistant to Restaurant manager Control customer service. Shift Manager staff training manager: Shift Manager should have the ability to use a wide range of equipment for the preparation and cooking of food so they can provide proper training to staff and help them in any matter. They try to runs monthly production operations during shift .He can give good customer service and also have ability to handle cash matters etc. Crew Members: Good customer service is a fundamental duty of Crew Members. (2.2) b: Analysis This organization is running very well because everyone is well trained from managers to workers. After every 6 months managers provides their crew trainings and shows them videos for customers service and other stuff to increase their knowledge and interest about organization. Manager arranges monthly meetings for instance health and safety, all the workers sit together and give suggestions for the betterment of the organization. In the light of these suggestions, management makes future plans. The duties of each level are clear and they know what their responsibilities are. But the decision making could be slow because they have to get approval from each level. Management got more salary than the labor so this organisation requires more money than the flat structure. It is a formal organisation where everything is planned out and co ordinate. (2.3) Environmental Factors (2.3) External Factors: Government: Government is playing a crucial role by imposing some limitations in relation to hygiene and health of public. Environmental laws, tax policy and change in labor law also have great influence on the organization. Technology: Personal computers, wireless devices and the internet have Nandos plugged into mainstream technology and to communicate with other branches of Nandos technology plays important role. It is using latest technology to preserve and prepare food. Information technology makes it possible to provide the customers healthy food and quicker services. Competitors: KFC is the main competitors. They did lot of advertisement like Nandos to sell their products. They also offer some specials to catch the attention of the customers. These tactics sometimes affects the economy of Nandos. Especially for Birkenhead branch they have competitors everywhere in the mall for instance Burger King, KFC and there are Subway, 2 Indian restaurants, Pizza hut outside the mall. (2.3) b Analysis: Government imposes some restrictions on it to ensure the health and safety of people that affect the economy of the organization. Latest technology has been introduced in the market day by day. By buying new technology, it can attract more customers. Competitors use lot of tactics to sell their products which may result in the loss of its customers for example T.V. and online advertisements, but it is the achievement of this organization that it has a strong hold on its competitors by providing best customers service and fresh food always. (2.3)Internal Factors (2.3) Findings: Training: Training is a key element to improve the skills of the employees. Customer service, checkout, health and safety, hygienic, etc are couple examples of training provide in this organization which can effect the future of employees who wants to work in food industry. Nandos spends a fair amount for the training of the employees. As skilled workers are more demanding in the modern world, this provides the base for bright future. Thats why people from all walk prefer to work at Nandos to get the ingredient for success in future. Safety: This organization is responsible for the health and safety of their employees as well as their customers. It is insisted to their employees that they must be follow rule of hygiene. Gloves and caps are must for crew members during working hours while closing the store clean everything properly change oil time to time and check expire stock or near to expire stock etc. Its aim is to provide their customers high quality food and clean environment .Nandos is performing very well at this context. Culture: The culture of the organization is to follow the law and fulfill their social responsibility. From top management to workers, every one well aware of their duties. All of them look ready for the well being of their colleagues and even the customers. By addressing employees higher needs by providing training they make employees feel important and valuable. Their aim is to keep the environment neat and clean and provide healthy food to customers. Staffing: Nandos believe in the training of the workers. Thats why people from all over the world prefer to work here. You can find every employee well trained in its area. The decisions, Nandos has made about staffing has thrilling effects on the quality of work. It is going to on the way to achieve their goals. Ethics and Social Responsibility: Ethics means deciding what is right and what is wrong, what is good and what is bad in business transaction. It is very important aspect of an organization to know about its employees how they behave. Nandos has already set up a code of ethics which provide the workers from the first day of their job by provide training to them. The organization keeps the faith on social responsibility. It expected the workers to respect each other and help their colleagues if they are in trouble. Nandos gives donations to the community for its betterment. Nandos help churches and schools by giving them money. It spent a fair amount for the re-settlement of Christchurch. Planning and Control (2.4) Findings: General Manager is responsible for strategic planning and allocation of tasks to the employees. He examined whether the plan is implemented accurately. One of the most important parts of an organization is planning and controls the system. It is impossible to achieve the goals of an organization without planning. Finances: The Finances of the organisation are controlled by David Niven (CEO). Here they decide, how much money, they have to spend in which area. They make decisions that how much stack they should be need and how many staff members they should be hire. It also makes plan that how much and where it is going to spend money for the next year. Financial standards of the organization determine by the results of last year. Its main functions are to decide that what kind food they should be made and distribute to the customers, how communication should be develop within the employees. Some other functions include storage of products, laws and evaluation of processes. Information Management: Every organisation has some secrets which is control by this department. The information is about the finance, competitors, suppliers, employees and the future planning of the organisation etc. The information put into record only by this department. Human Resources: Human resources refers how to uses of human skill in a business. The human resource manager is someone who employees, trains and assesses employees. It is the management role dedicated to acquire, train, evaluate and compensate employees. In Nandos this is done by mainly young generation because they have more power and thrill. It has some full time workers and some part time workers who are on duty at peak time. Every employee is well trained here and ready to cooperate with others. (Kalidaas) (2.4) b Analysis: Finance: As it is getting more profit from two years, the owner is thinking to establish a play zone for children inside the Nandos. At peak time, it has face some trouble to dealt with the customers because the reception area a bit small for that. It is expanding its premises very soon so it will be become convenient for the customers even at the peak time. Operations: Nandos is providing clean environment and healthy food to their customers. It also gives them good customer services. It is also using most appropriate way of preserving and preparing food. Decisions are made by top management but after getting suggestions the all employees. Information Management: Information management working very good in this organization. My interviewee told me that he never heard any secret information during his five year job experience. Human Resources: Top management to crew members everyone is well trained here. Although some conflicts happened among workers, these are solved very quickly by the management. (2.5) Team Structures and Dynamics (2.5a) Findings: In any organization, company, work place community groups and sports all use teams to accomplish goals. The dynamics of teams determine if these goals will be met in an efficient manner. Team Formation: Teams are formed here according to vertical dimension. Top management, middle management and crew members work together like a team. But exchange of information and suggestion will continue among top to lower management on monthly basis. Activity: As no formal team is exist here and same level employees considers as a team. Everyone is responsible for his job at the same time they keep their social responsibility. Performance: Performance is the key to success. As every individual has different kind of abilities so they are doing their job according to their abilities. You can find that one is slow, one is fast one is interested and someone is not. These things have great influence on performance of the workers. Employees get promotion here on behalf of their interest and good performance. Evaluation: Manager walks around to watch the performance of the workers by watching cameras, by taking assessments they use to get up-to-date information about employees performance. 2.5(b) Analysis: Working with team can actually boost everyones interest on their work place. Working in a team has value in many ways .You can share your ideas with others and accept others point of views. The same thing is happen in Nandos. The process of learning becomes quicker and faster .These are the reasons, you can rarely find a worker here at the same level of his job more than two years. If some problem occur at work place and a team try to solve it. There are more chances that problem will solve very soon. As a team you have more time to go deep to the issue and you can find out a better solution. (2.6) Leadership (2.6) Findings: In Nandos restaurant the opportunity of a leader is lead by Mrs. Tanu Reet Virk (Store manager). The manager observes the day to day activities of workers and tells them where they are doing something wrong. In case of good performance, he appreciates them. Motivation of the workers working in the store is done by the Store manager itself she appreciates the work of the employees give feed backs to the owner Mr. Raman Kalidas and then he describes the rewards to the employees. The rewards mainly include incentives and employer of the month. Store manger also have a positive approach towards their customers, they provide a 10% off to the people working at the Highbury Mall and a 40% off to the employees of Nandos. It doesnt mean he simply gives the orders to his workers but he calls for monthly meeting and appreciate the suggestion of their workers. Nandos has introduced five level of leadership. There are five manager in the organization and every Manager is a leader in his area. General Manager delegate tasks to other managers. Assistant manager give assistant to general manager .Restaurant manager delegate tasks to crew members. But the best leader is one who develop a pleasant environment within the organization Motivation: Employees are motivated here in many ways. The first thing is that employees got train to do their job. They dont feel rush during working hours. They are also motivated because they think; they will get enough training here for their future success. One way of motivation is that manager walks around during work time and appreciates the performance of the workers. If he observes that someone is doing very well, he offers him free meal in break time. At the end of the month, he also announces the employee of the month. Delegation: No organization can ignore the importance of delegation of tasks. It enables the managers to do their job on time. The workers get motivated do their job more effectively. It has developed the work power of the employees and has made it possible for the leader to achieve their targets. (Kalidaas)

MADD: Mothers Against Drunk Driving Essay -- Expository Drinking Essay

MADD: Mothers Against Drunk Driving It is 2:20 in the morning when the phone rings. You are automatically startled and jump to pick it up after the second ring. That feeling in your stomach tells you that something is terribly wrong. It is the police on the other end of the line telling you that your daughter has been in a fatal accident. As the officer is talking, you seem to freeze and zone out. Your spouse is up now and takes the phone and talks to the officer to find out what is going on. You are in a state of shock as you both drive to the hospital so that you all can identify your daughter. When you become more coherent, you learn that a senseless fool who was drunk took your precious baby away from you. This is one phone call that parents all over America go to sleep praying every night that they will not get. It is horrifying to learn that your child has been in a car accident, but if the cause of the accident was a drunk driver then it is even worse. This is so because you know that it was someone’s cho ice to drink and drive and this led to the death of your child. Losing a child or a family member to drunk driving is hard fact to come to grips with. Losing someone you love is hard to deal with, yet when it is due to drunk driving it is hard for different reasons. There are support groups throughout the country that were created to aid people in dealing with the loss of some one that they loved. People who have to face these hardships need to know that there are others out there who want to help. Those suffering need to know ways in which they can support others in their same situation and ways in which they can help defeat the crime of drinking and driving. Probably the most famous group that helps people cope wi... ... audience and help get the message out that MADD wants to send. Mothers Against Drunk Driving is an organization that strives to stop drinking and driving, supports the victims of this crime and attempt to prevent underage drinking. This determined group of people is also known for the support that they give to the families of the victims. The websites of this organization are key in guiding those interested in helping or being helped. The websites are a great way to get involved in achieving their cause and learning more about MADD. Without the main website of Mothers Against Drunk Driving, some victims would go unsupported because of the lack of audiences. Works Cited MADD. 1 Oct. 2003. < http://www.madd.org/home/>. MADD Illinois. 2 Oct. 2003. (http://www.maddillinois.org/). MADD: Mothers Against Drunk Driving. 2 Oct. 2003. (http://www.madd.ca/).

Childrens Literature and the Holocaust Essay -- essays research papers

Children’s Literature and the Holocaust During the 1940’s Jewish Europeans experienced an unthinkable and atrocious collective trauma. In her work â€Å"Survivor-Parents and Their Children† taken from the anthology Generations of the Holocaust, Judith S. Kestenberg has argued that regardless of location, the effects of the Holocaust are felt on survivors parenting. The children of survivors receive a secondary traumatic impact by being forced to deal with the impact the Holocaust had directly on their parents. The novel Briar Rose by Jane Yolen is an example of a Holocaust survivor sharing her experiences through a fictionalized tale made for young adults. Some may believe that a traditional, educationally focused history source or a first hand account from a survivor is the best way to inform children about the Holocaust. It has been discovered through research of survivors and their families that first hand accounts passed down from parent to child are traumatizing. However, history books are ineffecti ve because people are turned into statistics, thereby trivializing the terror of the Holocaust. This essay argues that a fictional style of storytelling or literature is the best way to inform children and adolescents about the Holocaust. Witnessing is important, however, there is no educational value in traumatizing children; it is better to use literature that explains the Holocaust at a level children and young adults can handle. Milton Meltzer, author of Never forget: The Jews of the Holocaust discusses the importance of witnessing: â€Å"To forget what we know would not be human. To remember (it) is to think of what being human means. . . Indifference is the greatest sin. . . . It can be as powerful as an action. Not to do something against evil is to participate in the evil† (Sherman 173). Meltzer gives the straightforward conclusion that people must be educated about the Holocaust because to remain silent about it is just as bad as playing a role in persecuting Jews. This conclusion also gives the rationale for teaching children about the Holocaust. But more specifically, why else may witnessing be important and what are the drawbacks of witnessing? Despite the logic and seemingly usefulness of witnessing, it can be a traumatic experience fo... ...sues at a level young adults can relate to, the characters, although emotionally provoking, are distanced enough that the young readers are not traumatized. Works Cited Eskenazi, Joe. â€Å"Historian’s WWII Book Sanitizes History for Youth.† Jewish Bulletin. 105.50 (2001). Hirsch, Marianne. "Projected Memory: Holocaust photographs in Personal and Public Fantasy" Machet, M.P. â€Å"Authenticity in Holocaust Literature For Children.† South African Journal of Library & Information Science. 66.3 (1998): 114-22. Sherman, Ursula F. â€Å"Why Would A Child Want To Read About That? The Holocaust Period in Children’s Literature.† How Much Truth Do We Tell the Children?. Ed. Betty Bacon. Minneapolis: MEP Publications, 1988. 173-184. Walter, Virginia A., and Susan F. March. â€Å"Juvenile Picture Books About the Holocaust: Extending the Definitions of Children’s Literature.† Publishing Research Quarterly. 9.3 (1993): 36-52. Generations of the Holocaust. Ed. Martin S. Bergmann and Milton E. Jucovy. New York: Basic Books, Inc., Publishers, 1982. â€Å"The Holocaust In Fiction; Naming The Unnamable; Morality In Literature.† Chronicle of Higher Education. 48.19 (2002)

Role of Advertising in Newspapers

The Role of Advertising in Newspapers Revenues from sales of advertising pay for the bulk of the costs of newspaper production. That’s why the reading public pays so little for its newspaper. What is advertising? An advertisement is a message designed to sell the advertiser’s goods or services to prospective buyers. Types of newspaper advertising There are two types of newspaper advertising – display and classified. A display advertisement is a written message, often accompanied by an illustration or photograph, which can be placed in any section of the newspaper.A classified ad refers to those advertisements that are separated into specific classifications and located in one or more sections of the newspaper. Display advertisements There are two types of display ads found in the newspaper – national and local. National advertising usually refers to products that are promoted on a nation-wide basis, such as automobiles and brand-name products or retail cha ins. Local advertising is used to promote local, regional or national products. The ad is written, however, to appear in the local market.When placing a display ad, the advertiser is charged by the amount of space the ad occupies in the newspaper. The price of the space varies with certain factors: †¢Newspaper circulation (the larger the circulation the higher the price charged) †¢Size of ad †¢Use of colour †¢Guaranteed position in newspaper †¢Day the advertisement runs †¢Advertising frequency To attract a reader’s attention and to sell a product, many techniques are used in the creation of a display ad. As a result, these ads are usually professionally prepared in creative services departments of the newspaper, the advertiser or a contracted advertising agency.The physical appearance of an advertisement often determines its attractiveness to the reader. Some aspects considered in ad preparation are: †¢Size of the ad †¢Use of colour â⠂¬ ¢Amount of white space, i. e. , not too crowded †¢Graphics chosen †¢Type style and size of text The information included in an ad can definitely influence its effectiveness in selling a product. Some display ads are purely factual and appeal to reason. Information in these ads usually relates to: †¢Quality of the product †¢Price or value of the product †¢General description of the product Guarantee of the product Other display ads appeal to the emotions of the consumer and may emphasise: †¢Brand loyalty – the advertiser wants you to identify with and continue buying established brands. †¢Conformity – the â€Å"everybody is buying this particular brand or item† approach. †¢Hero worship – endorsement of a product by a personality in entertainment or sports. †¢Status – an appeal to the buyer’s ego. †¢Humour – entertaining, but deceptive; says little about the product. †¢Personal a ttractiveness – a wishful-thinking ad appealing to a particular feminine/masculine image. Style changes – the buyer is asked to keep up with the times. †¢Vanity – this kind of ad appeals to the buyer’s self image or ego-gratification where the buyer’s happiness comes first. †¢Economy – everyone likes to think he or she can economise while spending. †¢Luxury – symbols of wealth and excess. †¢Convenience – work and time-saving devices. †¢Lifestyle – the advertisement associates a certain lifestyle with a product. †¢Security – this covers many kinds of security: emotional, personal, financial, etc. †¢Sex – the ad uses the lure of sex appeal.It is similar to the appeals of feminine and masculine attractiveness. Keep in mind that more than one appeal may be found in the same ad. Classified ads Classified ads are not written by creative service departments, but by individuals wi shing to advertise goods and services available or needed. When placing a classified ad, advertisers are usually charged by the line. As a result, classified ads are brief. The price varies with the number of insertions desired and the particular days chosen. For example, the unit cost of an ad may decrease if it is run all week.On the other hand, a premium could be added to the cost if a high circulation day is chosen, such as Saturday. In some cities and towns different days are popular for certain types of ads. In your area, for example, Saturday may be a heavy real estate day, while Monday may be popular for car and truck ads. Placing a classified ad is very simple. One dials the classified advertising department of the newspaper and a trained operator assists in the placing of the ad. The operator will also help in the writing of the ad and in the selection of insertion dates.The process can also be done on-line. The classified ad section is organised to assist readers in locat ing relevant information. Many classified ad readers have specific goals in mind, rather than casual browsing. The classified ads – as their name implies – are grouped together according to product or service type. An overall index conveniently directs readers to each specific category, within which listings are arranged alphabetically. A newspaper is any printed periodical or work containing public news or comments on public news.Each newspaper tries to win the heart and loyalty of its readers through news and views, articles, pictures, poems, cartoons, editorials, presentation techniques and exclusive stories and news items. It censures the corrupt and the erring. It airs public grievances sad reflects public opinion through letters to the press. Napoleon feared four hostile newspapers more than a thousand bayonets. According to him â€Å"a newspaper is a grumbler, & censurer, a giver of advice, a regent of sovereigns, a tutor of nations. ‘ Gopal Krishna Gokha le considered the newspapers to be the rousers and the sentinels of the voice of people. In India newspapers have a vital role to play and an important duty to perform, both as ‘vox populi' (voice of the people) and as builder of public opinion. In this sense, it is the ‘people's university'—book, pulpit, platform, forum, theatre and counselor, all in one. There is no interest—literary, social, political, religious, commercial, economic, scientific, technological, agricultural, mechanical, cultural, histrionic and so on and so forth—which is not covered â€Å"by the news-paper.There, a vast majority of the people in this country are still illiterate or at least unenlightened, even among the literate persons, about two-thirds do not read newspaper regularly. The Indian masses lack intellectual capacity and comprehension required in reading a newspaper. Approximately 17 percent of people read newspapers and out these dot even half of the people read e ditorials, comments or serious initial articles. The rest content themselves by reading the headlines or the topical news.Young men read sports news and film reviews, the businessmen confine themselves to market reports about shares, stocks and the prices of gold, silver and essential commodi ¬ties. Only old, retired people pour over the newspaper from end to end, and that too because they have no other pastime to pass time. This shows that the number of those who have genuine interest in newspapers is very low. But it is these people—national and state leaders, teachers, lawyers, philosophers, academicians, technocrats and bureaucrats—who form the intellectual and intelligent section of the Indian society.They speak for the common people and voice their grievances against mismanagement of public affairs. They serve as a link between the rulers and the rated, the government and the people and complete the chain of action and reaction. The newspapers in India perform their pole as guardians of the public interest, watch-dogs and a source of all kinds of informa ¬tion. They are not State-controlled, as in U. S. S. R. and Pakistan, they enjoy freedom of expression. Of course, they must function within the bounds of law. They must not infringe the law regarding libel and deformation, otherwise they would be liable to penal action.Even the restricted freedom of the Indian newspapers it the envy of the journalists in other countries of Asia where there has been a prolonged spell of military dictatorship, autocratic rule or emergency. In India, the newspapers keep a powerful check on the mis ¬deeds, the tyranny and this, corrupt practices of the government. Thomas Jefferson paid rich tributes to this function of the newspaper when he said, â€Å"Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter. However, all newspapers do not play a positive end construc ¬tive role expected of them. There is a section of newspapers in India, which indulges in blackmail, extortion of money and distor ¬tion of facts and news. This yellow journalism is despicable. Such newspapers violate all ethical standards and adopt a purely merce ¬nary and anti-national attitude. This is sub-standard and base Journalism. They should be treated like smugglers, black-marketers and drug-pedlars and antisocial elements and should be dealt with an iron-hand. What Jefferson said about newspapers in America applies to newspapers in India also. ‘I Chapter, truth; II Chapter, probabilities; third, possibilities; fourth, lies; fifth, blatant lies; and the first chapter is the shortest,† Most of the country's leading newspapers are owned or domi ¬nated by big industrial houses and capitalists—Birja, Dalmia, Express group, As a result, the interests of the general public are often sacri ¬ficed at the altar of capitalis m and business interests. Moreover, the lion's share of the total circulation of newspapers, a little above 5crore, belongs to the bigger dailies published from Delhi, Bombay, Calcutta and Madras, the metropolitan towns.The national dailies enjoy a great deal of influence and command huge resources. But the smaller newspapers, that are published in the regional languages and that have a smaller circulation, have to face perpetual financial crisis and are often forced to close down. This belies the Govern ¬ment policy of patronizing smaller newspapers and imposing rest ¬raints in bigger newspapers. In several countries abroad, especially in the West, newspapers have power to make and break governments; but in India news ¬papers do not carry much weight and do not cut much ice.The Government does not pay much heed to their views and does not respond to their criticism for the simple reason that it commands a colossal majority in the Parliament. Gloating over absolute majority, t he Government even tries to shifle free press (as has several times been done in the case of the Indian Express group of papers). One common method of pressurising newspapers that the Central or State Governments in India adopt is to stop giving adver ¬tisements and notifications released by the Directorate of Advertising and Visual Publicity (D. A. V. P. , Government departments and public sector enterprises; to such newspapers as do not cringe and adopt a fawning attitude and thus made them suffer financially. Advertisements are sometimes used as a weapon to corapell complia ¬nce, for it would be impossible for a newspaper to survive without advertisements, the prop and the life-blood of all journalism. A num ¬ber of such cases have been taken up in the Press Council of India and have been commented upon. Another method is that of stopp ¬ing or substantially cutting down the supply of newsprint paper quota to such ‘dare-devil' newspapers.Newspapers in this renaissanc e country should regard their pro ¬fession as a noble mission of educating and enlightening people. They should impose certain moral and national restraints and discipline upon themselves. They should refrain from indulging Its rumors and turning out biased information and distorted truths from ulte ¬rior motives. As purveyors of news and views, they should play the rote of ‘people's university' and serve the motherland as guardians and custodians of people's liberty.