Essay about Billie Holiday - 918 Words

Billie was born to the name, Eleanora Fagan on April 7, 1915. She was born in Philadelphia but grew up in the Fells Point section of Baltimore. Her mother, was just 13 at the time of her birth; her father, was 15. Holidays teenage parents, Sadie Harris (aka Fagan) and probable father, Clarence Holiday, never married, and they did not live together for a long time. Clarence, a banjo and guitar player worked with Fletcher Hendersons band in the early 30s. He remains a shady figure who left his family. Clarence would often be away from home, and during the stay with Henderson, which lasted until 1932, the guitarist severed connections with the Fagans. Billie was an angry chile who lived a hard life. She was raped at the age of 10 soon†¦show more content†¦She was the starving musician, the jazz singer who did all she could to stay alive and still do what she loves. The dedication she displayed to jazz is not easy to explain. She was a perfectionist in her fashion, depending upo n her excellent ear, unique voice and honesty and love for people to keep her love alive. Billie Holiday spent 1934 moving up the rungs of the competitive New York bar scene. By early 1935, she made her debut at the Apollo Theater and appeared in a one-reeler film with Duke Ellington She made her first record with Benny Goodman. In 1935, she got her big breakthrough when she recorded four sides, which featured What a Little Moonlight Can Do, and Miss Brown to You. She made the songs classics because of her singing ability. Her voice-quality wasnt outstanding and her vocal range was limited, but she had an uncanny ability to breathe life into a song, using things like pauses and slurs -- which made the song become a story or an experience, rather than just a group of notes sang with a voice. During 1936, Holiday toured with groups led by Jimmie Lunceford and Fletcher Henderson, then went back to New York for several more recording sessions. In later January of 1937, she recorded several songs with a small group from one of Hammonds newest discoveries, Count Basies Orchestra. Tenor Lester Young, whod known Billie from previous engagements, and trumpeter Buck Clayton wereShow MoreRelated Billie Holiday Essay1129 Words   |  5 PagesBillie Holiday, whose real name is Eleanora Gough, was born in Philadelphia Pennsylvania in 1915. She grew up mostly in Baltimore and always loved jazz. Billie was born to very young parents. Her mother was thirteen when she was born and her father just fifteen. (www.numberonestars.com, 2010) Her father made his living as a jazz musician and later he left Billie’s mother. Billie was raised by her mother and grandparents. Billie was not a happy child and eventually left school at an early ageRead MoreEssay Billie Holiday1341 Words   |  6 PagesMany have the ability to reach and touch people’s souls through their amazing gifts. Although this art of turning notes and lyrics into emotional imagery may somewhat come natural, the audience must wonder where their influence comes from. For Billie Holiday, her career was highly influenced by personal experience, the effects of the Great Depression, and the racial challenges of African Americans during her time. The Great Depression was a major historical event that affected thousands of AmericansRead More Billie Holiday Essay examples2164 Words   |  9 PagesBillie Holiday Billie Holiday was born Eleanora Fagan on April 7, 1915 in Philadelphia, Pennsylvania, but spent most of her poverty stricken childhood in Baltimore. Lady Day, as she was named by Lester Young, had to overcome many tragedies in her lifetime and yet still became one of the most popular jazz-blues vocalists of all time.   Ã‚  Ã‚  Ã‚  Ã‚  Billies Parents, Sally Fagan and Clarence Holiday, were both born in Baltimore. They married as teens and soon Sally gave birth to Eleanora Fagan. ShortlyRead More The Voice of Billie Holiday Essay1498 Words   |  6 PagesThe Voice of Billie Holiday      Ã‚  Ã‚   A woman stands before you, and although she isnt a politician, she expresses her moving thoughts on issues that affect all Americans. Her voice isnt harsh or demanding in tone. Her stature is slender and traced in a shimmer of light that reflects from her dress. A southern magnolia is lying comfortably above her ear. She sings. She sings of incomprehension, of hate, and of a races pain. She sings low and confused. She sings as Our Lady of Sorrow(DavisRead MoreMost Influential Jazz Singer, Billie Holiday693 Words   |  3 PagesBillie Holiday The Harlem Renaissance was an African American cultural movement specifically in creative arts such as music and literature. Jazz represented the flavor and zest of African American culture in the 1920s-1940s. Billie Holiday had a great impact on the Harlem Renaissance because she was one of the most influential jazz singers of all time. She performed with other great jazz musicians such as Louis Armstrong, Teddy Wilson, Jo Jones, and Henry Allen. Her career as a jazz singer wasRead More Billie Holiday Essay example652 Words   |  3 Pages To understand the controversy that Billie presented one must first go to the root or source of such controversy and examine Billies childhood. Billie was born Eleanora Harris to her father Clarence Holiday and mother Sadie Fagan who were just fifteen and thirteen years old, respectively, at the time (A 91). Born between 1912 and 1915 in Baltimore, the date unsure, Billie grew up without her father, who moved away early on in her life. Billie and her mother used to fight a lot, when her motherRead MoreWomen s Influence On The Early Years Of Jazz1181 Words   |  5 Pagesrecording was in 1933, with John Hammond, Jack Teagarden and Benny Goodman (Bessie Smith†). Billie Holiday was born in Philadephia, Pennsylvania and raised in Baltimore, Maryland. Her father was guitarist Clarence Holiday who declined to acknowledge her as his daughter until she became famous. In her early years, she worked as a menial laborer and was even arrested for prostitution (Giddins et al. 2009). Holiday was a vocalist singing in clubs when John Hammond saw her performing. He invited her toRead MoreAnalysis Of The Poem The Blood On The Leaves By Abel Meeropol1509 Words   |  7 PagesAmerica, like Meeropol said in 1971. After Meeropol wrote this poem, he wanted to find an artist that could put the poem to music and really bring out it’s true meaning. In the end, he chose Billie Holiday to sing his poem. Billie Holiday, to this day is most famous for â€Å"her† song â€Å"Strange Fruit†. Billie Holiday really dug deep in order to pull the true emotion out of this poem in her singing. The song was first performed in 1939 at a night club in New York called Cafà © Society. â€Å"She was afraid to singRead MoreThe Music Of The 1930 S2203 Words   |  9 Pagesremembered today. Jazz music was highly popular in this time, and Billie Holiday was a famous jazz performer. She stood out from many other musicians because of her intense and passionate performances. Jazz arose from â€Å"unacceptable† segments of society, but quickly grew like wildfire. We often think of the 1930’s as the decade that jazz became civilized, and famous throughout popular culture through the wor k of pioneering artists like Billie Holiday. People did not own televisions or cable, so radio was theirRead MoreThe Blues, By Bessie Smith And Billie Holliday1744 Words   |  7 Pageswhen it first began. Blues music originated in plantations, where slaves sung, using it as a mental escape method from their oppression. Even though it started off in a simple way, it eventually turned into a serious entertainment. Bessie Smith and Billie Holliday, two well-known blues female singers, became hit sensations. Blues started in the South, long ago, when slavery was still socially accepted. Slaves were severely oppressed because they were legally bound to their masters. One way they found

What is the Purpose of the Daily News Free Essays

What is the purpose of the daily news? Many will answer and say that the news is there to inform the public, but is that really their purpose. Most of the news that is shown on television is shown in less than two to three-minute segments; a person cannot become informed on certain topics in that little amount of time. The three-minute segments of news that are displayed on television only give the viewer a watered down version of information from a biased point of view. We will write a custom essay sample on What is the Purpose of the Daily News? or any similar topic only for you Order Now When a person watches the news one can see that many of images shown are negative towards a certain subject. The viewer may not see it but the shocking or exciting images being displayed constantly on the daily news must have some greater purpose than to inform the viewer. The greater purpose is to provoke public interest and excitement; this provocation of public interest and excitement through the use of exciting or shocking images, stories, and language is called news sensationalism. Many people think they are being informed by the news but what they do not realize is that it is not always enlightening, as it should be, but it is instead very captivating. Through the use of sensationalism the news that is displayed on television everyday impacts and influences a person by showing them negative images, using â€Å"buzz† words, providing one-sided information, and by restricting boundaries of information. What types of images are displayed daily on the news? Tune into the news and the first image that are shown are images on something negative like murder, war, violence, and death. News stations display these types of negative images in order to acquire your attention. Negative images on the news grab people’s attention because they rarely happen in a person’s life. People are attracted to negative images of violence and death because they find them fascinating. These negative images are fascinating because many people have not experienced them first hand; there exists less violence and death now than in any other time in human history. Humans are creatures who have evolved over time from a civilization of violence and death to one that has become more sophisticated and educated. Therefore, when images of violence and death are displayed on television they show people a part of the human past that was more violent. This shows that humans have some type wickedness inside them because if they did not humans would not sit in front of their television watching news on people’s death. Now when horrible events occur in this world people can see it on the news, therefore, one can say that human beings have become desensitized to negative images because they are being shown constantly in a continual loop. Consequently, the negative images of violence and death may be showed on the news in order to remind humans of their violent past and to show that these events do occur in real life. In addition, the negative images help people manage with their current situations by showing them that their lives are not so bad and could be much worse. The continual loop of negative images reflects that society likes the negative because it reminds humans of their fascination for violence and helps people cope with their current situations. The news media use â€Å"buzz† words constantly in their news and headlines to capture a viewer’s attention in order to instill fear and make profit. â€Å"Buzz† words, according to the American Heritage Dictionary of the English Language, are type of words or phrases that usually sound important or technical and are used primarily to impress people without knowledge in a particular subject (â€Å"buzzword†). First off when a news station tries to grab the viewers attention they usually use the headline â€Å"We just got breaking news,† this phrase immediately captures a person’s attention because one does not know what to expect. After that phrase is said some type of â€Å"buzz† word usually follows it immediately because people will not know about the subject since it is breaking news. For example, when 9/11 occurred it was breaking news and president Bush followed right after the attack with a small speech. In that speech president Bush used the â€Å"buzz† words terrorism, bombing, and extremism because they sounded technical to the situation. President Bush’s words captured the people’s attention and impressed them so much that they were instilled with fear and eventually lead to the war in Iraq. Moreover, by obtaining people’s attention through the use of â€Å"buzz† words news stations draw more views, which in turn allows them to get higher ratings and make profit. News stations make profit by selling airtime to commercials, so a news station with a lot of viewers will make a great quantity of money. Therefore, â€Å"buzz† words are used more now than ever before because using them allows news stations to instill fear and gather more viewers which amounts to more profit. When people watch the news they tend to trust the information they are getting because many people are lazy to go searching for information on their own, as a result the news seems real and authentic but in reality the news merely provides biased information. The news provides one-sided information because it is in the news stations best interest to do so; being biased allows news stations to attract specific types of viewers. By attracting a specific type of viewer it allows news stations to push a distinct viewpoint. For example, Fox news is a conservative media outlet that attracts conservatives, while MSNBC is liberal media outlet that attracts liberals. They each have their different point of view but they cater to people who have the same view as them. Therefore, when people watch the news on one of these networks they shall only be informed on one side of the argument. This also shows something about the viewers; it shows that the viewers only watch specific news networks in order to reinforce their side of the argument. Every human has their own one-sided view when it comes to specific subjects, so in order to prove that their view is right to individuals they have to reinforce their biased view in some way and that way is through the news (Eveland). For example, when a person thinks of a Muslim they usually think of a person who is a terrorist and from the Middle East. Their belief on what a Muslim person is was reinforced by the news coverage on 9/11. This gave many people biased views on what type of people are terrorists; the news coverage gave Americans the false perception that all Muslim people must be terrorists that hail from the Middle East. Therefore, most of the biased views that come from the news can be attributed to the viewer’s self-centered ideology that they have to be right because the news intention is only to give viewers what they want to hear. In essence, the daily news that is shown is always biased because different media outlets want to attract and give specific viewers what they want. News stations have created restricted boundaries so that people don’t searching for information outside of them. One must first ask what are those restricted boundaries? These restricted boundaries are the information that is not shown to the public. National governments hold many secrets and if they were to be exposed by the news to the citizens many of them would feel betrayed. If people could not trust their government they would most likely rebel so in order to keep their trust the government works behind the scenes controlling what is shown on the news. Many governments do this by regulating the media through the use of money by either fining the news companies or allowing them to be tax exempt. Therefore the news can be used to keep people under control and manipulate them. For example, the media coverage on the 9/11 terrorist attacks was used to manipulate American citizens to go to war with Iraq even though Iraq had nothing do with it. President Bush’s administration manipulated â€Å"evidence† on the news so that he could get Americans citizens to agree with him to invade Iraq (Hutchinson). Everyone in America at that time was so focused on revenge that no one dared question the information that was provided on the news. At that time it was a restricted boundary to question whether the war in Iraq was just; everyone just assumed it was justifiable after what had happened. It was not until many years later that Americans went outside the restricted boundary to uncover the truth about why they had invaded Iraq. The news was and continues to be manipulated so that people never search for information outside of restricted boundaries because what they might find may not be what they were shown. The news original intention was to inform the public and provide accurate information. It has changed drastically through the use of news sensationalism. Negative images are now shown so constantly in a continual loop that humans have become attracted to them, which in turn, has helped people cope with their current living situations. â€Å"Buzz† words have also gone on the rise because they have enticed more viewers, which have helped news stations instill fear into people and make more profit. Information on the news has now become biased in order to cater to certain types of people because viewers now only want to reinforce that they are right and justified in their opinions. Restricted boundaries have also been created by the news so that viewers do not go searching for information outside of them because many people may find out that they have been manipulated in some way by the news that was presented to them. To sum it up, the daily news that is presented now is not what it used to be; it is now a tool used by media outlets to distort the truth. How to cite What is the Purpose of the Daily News?, Papers

Business Research Methods of Strategic Marketing

Question: Describe about the Business Research Methods of Strategic Marketing? Answer: Introduction In-house LTD cuisine is an Indian cuisine restaurant inside Heathrow airport. The business objectives were to provide the authentic food for people especially students and business persons. In-House Ltd Indian cuisine aims to provide the best quality food for its customers that includes different Indian dishes to the locals. The products are priced differently and affordably to the students and their quality satisfy the needs of the consumers. The staff also is well situated in the cuisine. The major part is that they do not receive any competition from the same genre. The operating style of In-House Ltd cuisine at Heathrow airport is simply traditional and the daily operations include cooking, serving, food preparation and staff would serve them very carefully. (Crosby, 1997) Aim of the project The major aim of this project is as follows: To determine the nature of the organization and to be the best restaurant inside the Heathrow airport is the major aim of this project. IN-house Ltd cuisine is inspired to achieve high sales of revenues and to increase the new opportunities, In House Ltd cuisine need to focus on new strategies to meet the huge potential and to attract the customers for reaching the goals and expansion. To meet the new opportunities, it can increase the emergence of health conscious market segment amongst student as well as business people. This way, the organization can expand its goals and focus on expansion strategy. (Creswell, 2012) Objectives The objectives of the in-house ltd Indian cuisine at Heathrow airport is as follows: To continuously innovate and offer up-to date services to customers. To attract more number of customers and to improve the revenue with the sales is the major objective of the restaurant. To deal with the market oriented business strategy that it helps to identify and analyze the needs of the consumers. Scope The scope of this project i.e. the requested consultation service can be described as: To determine the target customers, to analyze their needs, to design the strategies and approaches, to generate values and to meet the goals as well as expectations To develop the new system of operation in terms of achieving higher value of economics and to increase the higher level of satisfaction. In-house LTD Indian cuisine at Heathrow airport also wants to embark its strategy on expansion methods and advertising campaigns. Method Market research is based on important terms called as designing of questionnaires, data collection, analysis etc. The major purpose of market research method is to improve the decisions of marketing and to make the research effective with more accurate information used in the research. There are two types of data collection methods such as primary data method and secondary method. (Cooper, 2003) Primary and secondary market research Primary data: This type of method is usually observed directly from the respondents and the data must be collected by observations with respect to the respondents. It can be called as time consuming and expensive. The process is lengthy and difficult. It involves experiment, sampling, survey and questionnaires. This method often needs experimental approach to identify the variables associated with the research. (Aaker, et.al. 2004) Experimentation involves the variables constant and the impacts of experimental variables can be measured. Sampling: This method involves systematic selection of number of units and it represents the total population where the marketers can deal with the market segment successfully. The main objective of sampling includes development of the business and it is used to study the event depend on the future revenues of the In-House LTD pvt Indian cuisine. (Bloomberg.et.al, 2011) Survey methods: The survey method can be dependent on the nature of the issue, the information that needs to be tested with respect to the hypothesis like funding and personnel involved in the research. This method includes interviews, either by e-mail or personal interviews. This way, the In-House Ltd pvt Indian cuisine can generate the customer response. (Chisnall, 2009) Questionnaires: The careful design of constructed questionnaire is vital to lead to the success of any kind of survey. It is based on the research purpose that helps to design the questions and also the structure of the interview with respect to the solutions of the respondents. This is designed to deal with the information that could help to meet the requirements successfully. (Milne, 1999) Observations: The observation approach is designed to record the behavior of the respondents and it does not include any direct contact with the respondents. Thus, their behaviors and actions are identified and measured in a systematic matter. Observation is connected directly and ignores issues of survey methods, encouraging respondents to deal with the true feelings or opinions. (Cooper Schindler, 2003) Secondary method The secondary data collection method is dependent inside or outside the organization for some means than the recent identification. It involves general data with respect to data services and it is generally available in private or public reports or has been gathered by the researcher itself. Because secondary data are available already, it does not require any kind of money and the researcher can also save his/her time. It is examined and identified with respect to the primary data collection method and is based on the internal as well as external sources to determine the major goal of marketing. (Lehmann, et.al. 1998) Internal research of secondary data method can participate to research of In-House LTD Indian cuisine might contain information about the past marketing activities and research like sales, revenues of the competitors market and the organization can record and store the correct and excellent sources of data. (Johnson Mathews, 1997) The secondary sources can be developed with the help of periodicals, publications and websites as well as other sources. The famous sources such as The Economist, The Marketing, Wall Street Journal and other information on any reliable published sources could be meaningful for defining problems and developing hypothesis. (Kotler, 2000) The external sources of research that could be used are international sources, books, literature sources etc. There are two types of marketing research and such as qualitative methods and quantitative methods. Qualitative methods include major identification of issues with respect to the development of the Indian cuisine inside Heathrow airport. The major characteristics of this research are to deal with the objectives and to identify the issues that could be seen in the future. (Milne, 1999) Quantitative methods include conclusive research and it helps the researcher to identify the market and to describe the target market to deal with the decision making. The main idea is to deal with the research that could reflect the market. The major characteristic of this market is to define the objectives and to deal with the sampling methods. This will help to measure the estimated accuracy. (Saunders.et.al, 2009) Marketing strategy development Market strategy development is an important art and science that formulates implements and evaluates the decisions which enables an organization to achieve the goals and objectives. It includes systematic determination of objectives and it helps to implement the policies and achieve the organizational goals. (Yin, 1994) It integrates the activities of various functions and sectors such as business, marketing, sales as well as production. It is an ongoing process that helps the business to assess the strategies and to identify the implementation successfully. The major important functions of marketing strategy development are that organization faces changing and challenging situations. It provides a broader approach to the researcher to understand the plan in a better way. (Zikmund.et.al, 2010) To understand the marketing strategy and to develop the market in the dynamic and competitive environment, there is a need to identify the challenges, strengths, weakness and opportunities. Thus, the report aims to present the major frameworks across organization with respect to five forces analysis, porter model, SWOT analysis and marketing mix. Analysis and development of proposed ideas The restaurant is famous for Indian cuisine and it is largely famous for Indian foods. This adds huge excitement to the experience and also creates a relaxed environment. SWOT analysis of In-House LTD Indian cuisine SWOT analysis will depend on marketing strategies such as: Strengths Location of the cuisine would be inside the Heathrow airport and the Indian cuisine will offer competitive prices to increase the base of customers. Food will be cheaper when compared to its competitor and it will be the major strength of this Indian cuisine. This brand will create a strong image in the minds of the consumer. It will also help to increase the convenience and add different menus and varieties in the item. The service style offered to the customer is new and there is a very strong trademark recipe. This way, it can generate high sales every year and create high revenues. High level of customer satisfaction will also add the strength to the customers and necessary actions would be taken to meet the confidentiality as well as privacy. High qualified and talented as well as skilled people will help to meet the customer satisfaction and also it will increase the amount of sales. With respect to the innovation and diversification, the product range could be increased and th us, the strength will increase. Thus, it will increase the extensive geographical and demographical presence. Weakness There might have issues with the growth rate because of lack of knowledge and about the values of the customers. Consumer behavior differs and thus, expectation also differs. It creates issues with respect to changing trends and needs and multiple cultures and varieties. (Fen Meillian, 2005) Opportunities There will have an increase in the applications of franchising and the reputation of Indian cuisine could lead to a greatest asset in the long run. Increase in the demand for the service sector with respect to the increase in population will increase and the commitment of health conscious diet will attract high number of customers across the globe. With the innovation, the product range will keep the accumulation on customer base. Restaurant is located in excellent location and the competitor is not much so the Indian cuisine can increase their operations and can expand it to long range. Threats Legal threats like law suits against the restaurant against their advertising and meals items, obesity caused by the food and employment etc are the major threats for Indian cuisine. There might have issues with fluctuations in net profits that impact the investor relations. More growth in the Indian cuisine comes from the target market and there could have threats with decrease in the consumer spending that could affect the sales of In-house LTD Indian cuisine. (Olorunnirvo,et,al, 2006) Five forces analysis Porters five forces is a framework that helps to analyze the development of business strategy and has been formed by Michael Porter in the year 1979. Porters five forces is a simple yet vital tool to perform the business situations. It is important; it helps to know the strengths of the competitive position. This model plays a great role in the hospitality and tourism industry so as it is important to determine in this market as well. This is very useful to understand the current market and strengths as well as weakness. It offers good services to the industry and helps to make a decision to deal with the successful way and to remain positive for the business. (Haider, 2001) There are many hospitality industries and out of all the hospitality, the organization can succeed with porters 5 forces and this method helps to deal with the effective way to run the hospitality business successfully. It has the potential to be profitable. Thus, porters five forces is very useful and helps to sustain in the market. The porters analysis is divided into five forces such as Threats of new entryThreats of substitutesBargaining power of suppliersBargaining power of customers andRivalry amongst competitors Threat of new entry Each and every business deals with competition and to expand the business, there is competition between the companies. The new entry brings major change in the external market and every person should attract for the profitable business in the market. If there are high profits in the industry, all the people want to spend money to make it a business. There are always the threats of new entrants for the Indian cuisine that would be opened inside the Heathrow airport. Economies of scale could lead to high entrants and brand image of customers, scarcity of resources and high switching costs can also lead to barrier. The customer will prefer the Indian cuisine with respect to low prices. (Lu Seock, 2008) Threat of substitutes The products or services that would be provided at Indian cuisine inside the Heathrow airport are likely to have substitutes and they could pose a threat to deal with high prices. By this, the high price product has the possibility to occur in the market. Thus, customers always look for low priced products and high quality products. The threat of new entry could also be determined with the factors such as close association with customers, brand loyalty, switching costs for customers and recent trends. (Peterson, et.al, 1997) Bargaining power of suppliers: Bargaining power of suppliers is called as the ability to influence the price setting. It assesses to drive up the prices for the suppliers. Supplier can be influenced with the profits and for reducing the higher prices, they might decrease the level on quality. The Indian cuisine can select the suppliers based on the quality as well as the high profit margins for the business. Suppliers bargaining power is high with the few large suppliers rather than a fragmented source of supply. The switching cost of from one to other supplier could be high and there might have chances of suppliers integrating towards higher price margins. Forward integration leads to economies of scale for the supplier. Indian cuisine looks for high quality ingredients and materials from their suppliers and this also helps to improve the profit margins to operate the business successfully. Bargaining power of customers: Bargaining power of customers depends on the differentiation amongst the products as well as services. It depends on the cost of the customer and if the customer gets more profit from one supplier, it will not create other supplier. Customers bargaining power is likely to be increased with the purchase of large volumes of products and there is a concentration of buyers. The services industry comprises a large number of small operators and if customers have fewer margins, they will switch to other food restaurant. (Denzin, et.al, 2000) Rivalry The increase of rivalry among the industry will impact the food cuisine and the restaurant leads to competition inside the Heathrow airport. The increase of sales and investment on sales promotion of other restaurants will create rivalry and competition exist between existing players is likely to be increased with many players as they possess similar strategies and there is not much differentiation between the players and their products as well as services. Hence, there is high level of price competition and barriers for exist are also high. Indian cuisine is the best and the most profitable restaurant. Thus, to conclude, Indian cuisine is the successful restaurants and it offers the good service environment and variety of Indian food to one place to another in affordable pricing and with the use of porters five forces, the company can improve their services and can examine the position in the market and provide the best and high quality food to the consumers. The restaurant business is developing day by day and also generating more profit for the business. Strategic planning process Ansoff growth matrix Ansoff growth matrix helps the marketer to deal with the business with respect to new market and it is segmented into different strategies such as market penetration, product development and market development. Market penetration: To achieve the market penetration goals, the Indian cuisine will focus on customer value and high quality service along with community participation. Product development: The product development leads to menu and service design and innovation as it generates strong communication and helps to improve high consistency with respect to quality and quantity of the food materials. Thus, the team of Indian cuisine food will follow the trends and tastes responded by the customers for seasonal travels, spring and fall winter seasons etc. Market development: The Indian cuisine can seek advantages with international strategy as they will focus the local as well as international customers thus they will work on proper planning and tactics such as diversification strategy that will recognize the new market. It will follow the most successful diversification with this concept and this way, the Indian cuisine can improve its growth in the Heathrow airport, London. (Sureshchander, et.al, 2002) Marketing mix model The marketing mix of the Indian cuisine inside the Heathrow airport consists of the various elements to achieve the market objectives. Once, the marketing objectives have been established, the next stage is to define how they can be achieved. 4Ps of marketing mix Product: The Indian cuisine restaurant will develop an Indian menu with respect to the customers needs and tastes. It will introduce products that could attract the customers and they will strongly concentrate on vegetarian foods with the diversified product range and high varieties of food in the restaurant. Price: The perception of customer lies in an important determinant and the most authentic cuisine is Indian food that attracts millions of customers. Thus, the product will be classified into the categories of affordability and core value. This will develop different price perceptions. Promotion: The promotion is an important aspect of the marketing mix that covers advertisements and with the help of online promotional methods; it includes sales and direct mail. Place: It is important that deals with the physical location and it encompass to drive the customers in the cuisine. (Sarvanan, 2007) Outcomes/conclusion Once the marketing strategy is in position, various roles will be assigned to an individual and systems are put in place to meet the market feedback that could measure success and in the changing life style of customers, the variety of products will lead to the major food service across the world. Key deliverables Through this research, there will have deliverables with respect to the research findings such as innovation will lead to success and improve the business performance. Marketing is really important and high quality as well as better customer service leads to major areas of business. (Babakus Boller, 1992) References: Aaker D. A.; Kumar V.; Day G. S (2004) Marketing Resarch (Eight edition), John Wiley Sons, Inc., 2004 Babakus, E., Boller, G.W., (1992). An empirical assessment of the SERVQUAL scale. 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The Business Dream free essay sample

The car rumbled down the street with a flat tire and its lights worn out, just enough to pitch a light through the dark perils of the night. The screeching muffler pounding the street drew sirens that awakened the neighbors. The car kept pushing to reach its destination despite its condition. The car not only wanted to reach a safe place to call home, but by not giving up it wanted to set an example for those who felt helpless. Without knowing its full potential, it made everyone want to help the driver keep pushing his car. The car made it through the night almost destroyed but it made it through because it never gave up. The car resembled my childhood experience and my present pursuit for happiness. For as long as I could remember my life has never been perfect. Moving every year from place to place was not easy for me, my mom and my sister. We will write a custom essay sample on The Business Dream or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Despite having divorced parents I always saw my dad. He was a man with rocky hands from picking up boxes all day at his job working for Home Goods in the factories, a typical job for those who didn’t speak English. He would always come by and pick me up on the weekends. For some reason my mom could never work and her only income came from my dad’s forty dollar a week child support check and some money she got from the government that she received the 1st and 15th of the month, they were called welfare checks. My story begins when I was ten years old. I remember walking down the street with my mom, we were headed to the bodega, the jargon Spanish people used to describe the corner store. I saw a man put a needle in his arm and incautiously jerk his head back, as though he had just had the best feeling in the world. I asked my mom what was the man doing and she responded my telling me to hold a bag of groceries. As we began walking back home, she began talking to herself as though she was saying something under her breath. I knew she wanted to tell me something, but she avoided her response. I later learned the guy was a heroin addict shooting himself a fix. The weekends which I spent with my dad were only worse. I struggled to a find a peaceful place to study and concentrate on my studies. Even though my mom dropped out of high school in the Dominican Republic after her ninth grade year and my dad barely making it through his tenth grade year going only to school on Saturdays, they knew the only way to succeed was to excel in school. I always did the best I could in school and my chess coach, a man who dedicated his life helping kids in Urban cities like Providence, helped me in school and led the way for me to excel in chess by winning numerous state tournaments. I learned through chess to become more patient, to be able to think on my own, and make key decisions that not only helped my game but also my perspectives on life. I knew I came from a poor background and I was never ashamed having to fight through the struggles or even tell someone, because for all I knew every childhood friend around my neighborhood went through the same things. From having to use three blankets at night in the winter because we couldn’t afford heat to dodging gangs recruiting me into their team. It was a nightmare at times but amid the desperate situations I managed to stay out of trouble. Now a senior in high school, I have goals of owning a business so that I can support my future family and pave the way for those who think they can’t make it, those who were just like me. My dreams of having a successful business comes from the struggles I’ve seen my mom and my dad go through. If I owned a business and managed it properly so that so I could maximize my profits it would make a big difference. I’d make it grow and expand so that I could always support them. Even though I didn’t excel in my studies during my high school years I understand that grades do not define a person, but I am motivated to study, like the rumbling car, I will always keep pushing until I reach my destination.